Welcome to the Master's in BIC @ The City College of New York. It's a graduate program. A laboratory. A think tank. A training ground.
As the ONLY graduate program to teach branding and integrated communications in an integrated way...
BIC graduates strategic-minded art directors, creative brand managers, insightful copywriters, business-oriented strategists, and integrated public relations practitioners.
Curious? Contact us Here.
Blog Archive
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2014
(61)
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January
(17)
- Whitehouse.gov just killed the talking head. This ...
- Brand and the reciprocity principle
- How neutral (or just no-opinion-yet) are you about...
- Toronto is looking for a new logo (brand?)
- Branding safety
- Corporate reputation trends for 2014
- Interbrand: branding itself for the new year
- What one BIC prof learned first semester
- Edelman: January 5th -- shows up differently
- Student identity guidelines make BICsters the brand
- Ketchum to mentor BIC public relations students
- BIC industry adviser, Rob Norman, warns: don't und...
- BIC welcomes SS+K's Kate Rothen as new adjunct pro...
- BIC welcomes Zontee Hou as new adjunct professor
- BIC student, Raj Andrew Gomes, dances (no ...) dra...
- Dee Salomon, BIC prof, appointed CMO of MediaLink
- BIC prof is finalist for prestigious global ad awa...
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January
(17)
George Lois on BIC
"The best branding and communications program I've seen these days is BIC. Really impressive. I've had the privilege to speak to students at CCNY, and gave them 'damn good advice' (the name of a book I had just published). The knowledgeable and passionate teaching staff, and the excitement and receptiveness of their students was extraordinary, giving me hope for the future of creativity in mass communications in America." George Lois -- the only person in the world inducted into The Art Directors Hall of Fame, The One club Creative Hall of Fame, with a Lifetime Achievement Award from the American Institute of Graphic Arts, and the Society of Publication Designers.
Hayes Roth on BIC

BIC GRADS: GET PREPARED FOR COMMUNICATIONS CAREERS
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