THE NON-PROFIT CAPSTONE CAMPAIGN for The Colin Powell School for Civic and Global Leadership

12/18/2015 Unknown 0 Comments

It's a hallmark of the BIC curriculum: tackling a communications challenge for a not-for-profit client. This fall, students hit the trifecta: a client of substance (The Colin Powell School here at City College), a mission of profound meaning (positioning the school as a place where human rights issues are central to its brand character), and TIMELINESS (leveraging its Spring symposium "Women and the Veil" which explores issues surrounding religious intolerance, women's rights, and immigration).

On December 17th, student teams lead by Professor Douglas Davis pitched the results: three 360-degree integrated marketing communications campaigns that built on existing brand equity and delivered compelling communications materials for a strategic rollout of events the school has planned throughout 2016.

Dr. Vincent Boudreau, Dean of the Colin Powell School, was invited to hear each pitch and judge campaign presentations: "Better Possible," "You're the Leader," and "Look Past the Noise." After evaluating all three campaigns, Dean Boudreau declared team Kaleidoscope's "Look Past the Noise" campaign the winner.

The following are sample comps from the December presentation.