An Afternoon to Feed Your Curiosity: BIC Virtual Open House

10/14/2020 Unknown 0 Comments



 

Curious about becoming a #BICster? Join us on Wed, Oct 28th to learn more, experience virtually, and be inspired by The BIC Open House. 

Our unique 36-credit, portfolio-driven master's degree program combines theory and practice in an interdisciplinary, multi-tracked curriculum. Who are BICsters? Idea catalysts. Culture creators. Social Do-Gooders. Communication strategists. Creative managers. PR activators. Conceptualizers. Wordsmiths. Designers. Brand galvanizers. Problem solvers. Forward thinkers. Lateral thinkers. Deep thinkers. Non-Bloviators... Sound like you? Join us and find out more of what it takes to be part of the BIC program. 

The open house will kick off with The BIC Info Session at 4:30PM - 5:30PM where prospective BICsters will hear from BIC Program Director Nancy R. Tag and Program Manager Marlene Leo with an overview of the program and details on how to package your application. You will also have the opportunity to hear from a current BICster, plus time for Q&A -- come with questions!


Next up, join us for our signature @BIC Lecture series with StrawberryFrog's Founder and Chairman Scott Goodson's "Brand Purpose: Measuring Meaning with the Purpose Power Index". The lecture will take place between 6:00PM-7:00PM. 


Scott will expand on his recent Inc. Magazine article, "How does your brand purpose stand up?" which introduces the Purpose Power Index, the world's first empirical study of purpose-based brands with 17,500 responses. Partnering with well-regarded research firm the RepTrak Company, Scott's team at StrawberryFrog has cracked the code on how to measure brand purpose -- finding that purpose does indeed matter to the public, clearly driving behavioral intent.

The final part of the Open House is down to you. Take your pick to see BIC in action and sit in on one of our classes including either:

One of BIC's foundational courses: B2002 Idea Development taught by BIC Professor and Director Nancy Tag.

OR

One of BIC's elective courses: B2050 Strategic Media taught by BIC Adjunct Professor Carole Walker.

Both will take place at 7:00PM - 8:00PM via Zoom. 

Curious? Register NOW to reserve your spot today! We look forward to welcoming you soon.



LEAD IN: The @BIC Fall 2020 Lecture Series

10/14/2020 Unknown 0 Comments

Are you ready to LEAD IN?  This semester, @BIC isn't just featuring game-changing leaders, but visionaries and iconoclasts who use their passion to change the world. Each lecture in this engaging series is unique, but all share a guiding principle: leadership isn't meaningful unless it's coupled with purpose and intentionality. From October to December, @BIC's 2020 Lead IN Lecture Series offers up monthly inspiration for those with aspirations. Don't miss a single one...!

On Wednesday, October 28, BIC welcomes Scott Goodson, Found and CEO of StrawberryFrogfor his @BIC Lecture "Brand Purpose." Scott will expand on his recent Inc. Magazine article, "How does your brand purpose stand up?" which introduces the Purpose Power Index, the world's first empirical study of purpose-based brands with 17,500 responses. Partnering with well-regarded research firm the RepTrak Company, Scott's team at StrawberryFrog has cracked the code on how to measure brand purpose -- finding that purpose does indeed matter to the public, clearly driving behavioral intent. Fast Company has recognized this as one of the biggest ideas in the world for 2020.



ABOUT the speaker:

Based in New York, Scott Goodson is the founder and CEO of StrawberryFrog, a global cultural movement firm. For 25 years he has helped leaders galvanize people and organizations around shared purpose via Movement Thinking to achieve competitive advantage. He has worked with Google, Emirates Airline, P&G, Truist, Mercedes, and Walmart. He has lectured at Harvard Business School and appeared in The New York Times, The Financial Times, and Harvard Business Review. 

His best-selling book, UpRising: How to Build Your Brand and Change the World by Sparking Cultural Movements, articulates five tenets of Movement Marketing, illustrated through case studies that draw upon interviews with over 40 global business leaders. His latest book, Activate Brand Purpose, written with Chip Walker, shows how Movement Thinking transforms leaders and companies in the Purpose Economy. It will be published in early 2021.

Register NOW to save your spot and hear from Scott!

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Up next on Monday, November 16, BIC welcomes Paul Kim + Sarah Irby for "Leaders. Mentors & Vice Versa," the second @BIC Lecture in our Fall 2020 LEAD IN Series. Join us as two business visionaries talk about corporate leadership, launching new brands, and the importance of mentoring. Plus: tips on how to make high-powered mentors work for you.


ABOUT the speakers:

Paul Kim is the founder of Capital vs Humans. He is also a Senior Fellow at The City College of New York (CCNY) where he focuses on global socioeconomic inequity. Paul has deep experience on Wall Street and global finance in prominent hedge funds and investment banks. He is also the co-Chair of the Board of Directors of Career Gear, a nonprofit that helps empower men to achieve financial independence. Paul earned a BS and an MBA from New York University’s Stern School of Business where he was co-Captain of the NYU men’s varsity tennis team, and he is also a Chartered Financial Analyst (CFA) charterholder.

Sarah James Irby is the Brand Director of New Brands at Unilever. A global beauty industry expert in both product and consumer marketing, Sarah has launched over 100 new products and overseen engagement strategies for millions of consumers worldwide. In a career spanning 20+ years, she has travelled to over 20 countries while employed at the world’s leading cosmetics companies including L’Oreal, Coty, the Estee Lauder Companies and Unilever. Sarah oversees the management of a portfolio of brands including Innovation (developing new products and the campaigns to support them), Engagement (social media, advertising, website management), and Operations (P&L management, forecasting, retailer engagement and trade marketing).

RSVP here to hear from Paul Kim and Sarah James Irby!

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For the final lecture of the @BIC Fall 2020 series, BIC is thrilled to welcome Shameka Brown + Julius Dunn, II, Founders of The Adversity Group on Thursday, December 3 their @BIC Lecture "Leading With Intention: The Difference Between Non-Racist and Anti-Racist," a conversational, media-driven, and interactive session which will explore how the intersectionality of social categorizations is crucial to implementing systematic change within the industry. The Adversity Group takes a human-centered approach to helping business leaders connect, reflect, and respect difference. Its portfolio of partnerships and programs are designed to help companies identify racial inequalities, disparities, and biases. 



ABOUT the speakers:

Shameka M. Brown is a 20-year veteran of the creative department who's spent the majority of her advertising career as the only one there. As a woman of color and mother, she has experienced the emotional (and sometimes physical) isolation that usually comes along with working in creative environments. After witnessing the mass exodus of tremendously gifted talent throughout her career, she was moved to support this diverse group at the mid to senior-level. As a thought partner, she is now using innovation and her award-winning creativity to help tackle business problems like attrition and retention, one engagement at a time.

Shameka, who's taught copywriting at The City College of New York, is a Phi Beta Kappa graduate of Syracuse University with a Master’s degree from VCU Brandcenter.

Julius Dunn, II has worked relentlessly over the last decade to introduce innovative, grassroots initiatives to welcome the diversity needed to help sustain the evolution of advertising and media in the 21st century. As an award-winning industry change agent, he’s created integrated campaigns that have helped redefine hiring practices in a hyper-connected world and cultivated partnerships that have raised the international visibility of industry professionals - particularly those of Color.

As a Millennial entrepreneur, he’s led a series of bi-partisan efforts intent on ushering a culturally relevant workforce to serve multi-national brands that seek to authentically represent the diversity of their consumer market.

Attendance to "Leading with Intention: The Difference Between Non-Racist and Anti-Racist" is limited. REGISTER today to reserve your seat!

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ABOUT The @BIC Lecture SeriesBIC's signature forum brings thought leaders and industry icons to campus each semester. Past speakers have included Sir Martin Sorrell, IPG's Michael Roth, Ketchum CEO Barri Rafferty, Iconic Designer Paula Scher, TBWA\Chiat\DayNY CEO Rob Schwartz, GroupM CDO/CEO Rob Norman, Golin CEO+ Matt Neale, Weber Shandwick President Gail Heimann, digital theorist Douglas Rushkoff as well as authors Michael Farmer, Douglas Davis, Marion Salzman, and Sandra Stahl.

We look forward to seeing you at our @BIC Fall Lecture Series soon!

Celebrating National Hispanic Heritage Month with BICster Eloisa Andre Gaona

10/13/2020 Unknown 0 Comments


“My journey through life and encounters with many different cultures has shaped my way of thinking and working.” — Eloisa Andre Gaona.  

It's National Hispanic Heritage Month! To celebrate, global software company Infor is spotlighting its Hispanic and Latinx colleagues -- including our very own BICster, Eloisa Andre Gaona, Class of 2016. 

As Infor's Marketing Director for Latin America, Eloisa focuses on demand generation in the region. Currently based in Buenos Aires where she was born and raised, Eloisa got her drive and urgency to work hard from a young age. After studying in Germany and England, Eloisa enrolled in the BIC program here in New York City. Being in the program strengthened her global perspective. Her BIC classmates helped her appreciate the value in each person’s contribution and point of view. 

While working in Infor's New York office after graduation, Eloisa had the chance to travel several times to other offices in Latin America. That sort of cross-continent collaboration has served her well now that she's back in the southern hemisphere where employee networks are key to increasing day-to-day productivity.  

You can read the full interview with Eloisa here

NiRey Reynolds BIC ’17 Stops By The ADcademics Podcast

10/13/2020 Unknown 0 Comments



"Opportunities are going to come your way. If the opportunity is there and it's bright and shiny, take it."
NiRey Reynolds.  

Wise words from our BICster, NiRey Reynolds from the BIC Class of 2017 who recently stopped by The ADcademics Podcast to discuss her role as Education Manager at The One Club for Creativity. NiRey also discusses useful information and resources that the organization offers and more. The ADcademics Podcast, hosted by Justin Dbarnette, conducts informational interviews with diverse advertising & marketing professionals and helps current & future advertisers better understand the ad industry.

Born and raised in New York City, NiRey attained a Bachelor's degree from Loyola University New Orleans before returning to New York to earn a Master's degree in the BIC program. In her current role, NiRey helps high school and college students find their way into creative professions and awards those who excel in their journeys. One of the biggest initiatives NiRey spearheads is Young Ones, global creative awards for students. The One Club for Creativity is an international nonprofit organization seeking to inspire, encourage, and develop creative excellence in advertising and design. 

It's great to hear from NiRey and see how she is doing in her life post BIC! 

You can listen to the full podcast here

Race, Inequality, and Health: Award-Winning Journalist Linda Villarosa Visits BIC Capstone

10/08/2020 Unknown 0 Comments


This year, BIC's non-profit capstone is partnering with Memorial Sloan Kettering and CCNY in their research collaboration to Redressing Access to and Disparities in Immunotherapy for Breast Cancer (READI).  While focusing on the latest advances in immunotherapy for breast cancer, the ultimate goal is to empower Black and Hispanic women to be better advocates in their own care. BICsters in the Class of 2021 will work in teams to create integrated marketing communications campaigns that include educational materials as part of their pitch to READI in December. 

BIC Professor Katina Scott, who oversees the B3021 Non-Profit Campaign Practicum, has invited a wide range of guest lecturers who are experts in the space to give BICsters the opportunity to hear from those on the frontlines of these discussions. 

On September 17th, BICsters had the opportunity to hear from award winning journalist, educator, novelist and New York Times contributor, Linda Villarosa. Linda covers the intersection of health and medicine and social justice; she is also the Director of MCA's journalism program at CCNY. 

"How False Beliefs in Physical Racial Difference Still Live in Medicine Today" was among the powerful collection of essays in The New York Time's "The 1619 Project" which examined the legacy of slavery in America. Linda’s 2018 cover story for The New York Times Magazine, "Why America's Black Mothers and Babies Are in a Life-or-Death Crisis," was nominated for a National Magazine Award. Most recently she has covered the toll that pollution has taken on black communities in America and the environmental justice movement in Philadelphia, also for The New York Times Magazine. 

Look out for our other guest lectures happening throughout the Fall!

BIC Partners With Memorial Sloan Kettering for Fall 2020 Capstone

10/06/2020 Unknown 0 Comments




This year, BIC's non-profit capstone is proud to partner with Memorial Sloan Kettering and CCNY in their research collaboration Redressing Access to and Disparities in Immunotherapy for Breast Cancer (READI). While focusing on the latest advances in immunotherapy for breast cancer, and raising awareness of triple-negative breast cancer (TNBC), the ultimate goal is to empower Black and Hispanic women to be better advocates in their own care. 

The collaboration’s communications goal is to foster more productive conversations between doctors and patients and create campaigns that will educate, inspire, and empower Black and Hispanic women. This is where BIC comes in. 

BICsters in the class of 2021 will be put into teams to to create integrated marketing communications campaigns that include educational materials as part of their pitch to READI in December.


With the guidance of Professor Katina Scott, who's overseen the B3021 Non-Profit Campaign Practicum since 2018, teams will dedicate weeks to market research and strategic development before determining compelling content and tactical elements for a yearlong plan.  Professor Scott will be joined later in the semester by Brianna Bishop who will help BICsters drill down on creative content. 


Campaign development kicked off with the Client Briefing on September 3rd which was presented by Devika Jutagir, Postdoctoral Research Fellow at Memorial Sloan Kettering Cancer Center and Adriana Espinosa, Assistant Professor of Pscyhology at the Colin Powell School, CCNY.

Past non-profit capstone clients have been CUNY Arts, Sandy Hook Promise, The Grove School of Engineering, Columbia Children’s Health, The Colin Powell School for Civic and Global Leadership, and the UJA.

Stay tuned to see the incredible work our BICsters complete!

Bridging the Creative Divide

9/29/2020 Unknown 0 Comments



Why can't the research and creative/strategy communities just get along? This friction has long been bemoaned, but little studied -- until now. The ARF Creative Council's ground-breaking white paper, "How to Get Better Creative from Better Insights," came to life last week in a virtual happy hour and panel discussion that explored the barriers that undermine the creative process and product. BIC Program Director Nancy R. Tag was featured along with Kantar's Ann Green in the final session that focused on more effective and collaborative workflow.



The provocative virtual event,  Bridging the Creative Divide: How to Collaborate & Unleash Powerful Advertising, brought together speakers from a wide range of companies including Code and Theory, Kantar, VMLY&R and Wunderman Thompson. The panelists spoke about a number of issues including new ways of thinking about and communicating the results of research as well as how insights can enrich the overall creative process. 



The ARF Creative Council’s 2019 white paper on how researchers and creatives can collaborate and create powerful advertising included findings from an industry survey and a set of in-depth interviews that uncovered gaps between researchers, strategists, and creatives in their beliefs about the role research plays in the creative process. It identified three key sets of issues that lie at the root of the differences between researchers and creatives/strategists – language, trust, and workflow – and recommended concrete steps to overcome those issues through developing baseline understanding, aligning on goals and processes, and improving communication.

At the virtual happy hour, Prof. Tag's recommendations included more mid-process brainstorming and critique -- inviting people into each other’s process before minds are made up -- and sharing vocabulary to create a more collaborative environment, instead of purposely using intimidating jargon which puts up walls and stifles creativity.

You can check out the full white paper here

Ruder Finn BLOOMS with jacobstahl Acquisition

9/23/2020 Unknown 0 Comments


Huge BIC brava to founding BIC faculty member Sandra Stahl whose company, jacobstahl, has been acquired by Global Independent PR agency Ruder Finn. Together with her co-founder, Jeremy Jacob, Stahl will be part of the re-launch of Bloom, Ruder Finn’s long standing incubator agency as well as Bloom Health, an integrated communications practice exclusively dedicated to the growing healthtech sector.

As reported in PRWeek: “The Bloom arm of Ruder Finn has always been an exciting and important opportunity for us,” said Kathy Bloomgarden, CEO, Ruder Finn. “With jacobstahl at the helm, Bloom has the leadership and vision to develop and deliver what’s next in healthcare and corporate communications. On a personal note, I am thrilled to welcome Sandra and Jeremy back to the Ruder Finn family, where they both started their careers.”

“We’re thrilled at the opportunity to build Bloom,” said Stahl. "We know it takes a powerful combination of communications capabilities to tell a company or brand story that resonates and engages – particularly in today’s competitive environment. We are especially excited to draw on the Ruder Finn global footprint as well as its design and technology expertise for our clients, and very much look forward to bringing our stakeholder-centric approach to grow Bloom.”


As a BIC founding faculty and Acting PR Track Advisor, Sandra teaches BIC's Branding Influentials course. Her award-winning book, The Art and Craft of PR, was published in 2018. She guest lectures frequently at schools and conferences around the world. Jeremy Jacob, the other half of jacobstahl, is also a regular guest lecturer at BIC and recently taught B3022 PR Branding Campaigns last Spring. We’re so excited for Sandra and Jeremy as jacobstahl embarks on this new chapter and we can’t wait to see the work they do going forward. 

Read the citybizlist article here >> https://bit.ly/32SGZam

Covid-19 Can’t Stop BIC ’22

9/15/2020 Unknown 0 Comments



Another year, another cohort of BICsters ready to change the world! Although this school year is going to look (and feel) different, this isn’t stopping the fearless Class of 2022 embark on their BIC journey. 

The new cohort conducted their orientation in our new “normal” with a virtual meeting on August 24th. The day kicked off with an icebreaker of ‘Two Truths and a Lie’ and included advising, design thinking and tips on navigating careers from our alumni.


BIC prides itself on its global reach and is excited to welcome BICsters from around the world. This year, BIC has 28 students from far and wide, including Mexico, China, South Africa, the UK, Afghanistan, Nigeria as well as students from closer to home like Brooklyn, New York. 

The institutions of the incoming class are just as diverse with the new cohort receiving degrees from within the CUNY system, like City College, York College and Baruch, to Texas A&M International, Florida State University, the Art Institute of Philadelphia as well as further afield like the University of Havana, Kabul University and the University of Leicester in the U.K.. 

From Biological Sciences to History, to English, Psychology, Journalism, Communications and Multimedia Computing, our new cohort comes from a wealth of academic disciplines and are fearless, curious and driven. 

During the jam-packed day, new BICsters had a chance to quiz our BIC Alumni Ambassadors Javier Garcia ’15, Andy Kwan ’16, Dhvani Unadkat ’17, and Natalie Alcide ’19 on everything from the program, to careers, to navigating the communications industry during a pandemic.


The day’s agenda also included a design thinking exercise with Gerardo Blumenkrantz, Associate Professor in the Creative Track, where students got to pair up and design Zoom backgrounds for each other. The new cohort did not disappoint, coming up with creative, fun and genius ideas. Check out some of the backgrounds below featuring Jody Karg ’22 , Jack Yu ’22, Shadiq Williams ’22, and Akasha Solis '22. 


While we weren’t able to end the orientation with our usual welcome back BIC Mixer, our BICsters were still able to connect and collaborate with hopes that we will be back on campus sometime again soon.

Even though none of us know what to expect as we enter the new semester, what we do know is that these fearless students are passionate, curious and ready to make their BIC dream a reality.

Welcome, BIC Class of 2022. We can’t wait to see what you bring as you embark on your BIC journey. 





 


4A's MAIP Fellows Coached, Critiqued, and Celebrated by BICsters

9/03/2020 Unknown 0 Comments


This Summer, BIC Program Director Nancy Tag teamed with Jacquelyn Green, 4A's Manager for Talent, Equity & Inclusion, to transform months worth of conversation into a dynamic MAIP learning segment which paired 300+ MAIP Fellows with 30 BIC Alums who helped coach and critique non-creative MAIP-ers on the value of digital portfolios.  

Traditionally, portfolios have been a creative professional's currency and evidence of proficiency. That’s why most portfolio-development programs (academic degree, certificate, and non-matriculated courses) focus almost exclusively on creative disciplines, such as copywriting, art direction, design, and other content areas.

However, the industry has changed. And so has portfolio technology. It won’t be long before the portfolio is a required part of every talent search. That's why Nancy and Jacquelyn wanted to bring this value to MAIP Fellows this summer -- giving them a jump start on their future. As a portfolio-driven master's program, BIC not only has deep expertise on how to develop portfolios "as evidence" of discipline depth in an integrated framework, but BIC alumni were uniquely qualified and eager to serve as coaches throughout the summer (and hopefully beyond). 




As part of the BIC portfolio-development segment, Professor Tag led a 2-part workshop that delivered the fundamentals of developing a digital portfolio for account managers, strategists, comms planners, and PR practitioners.  For over two weeks, 30 BIC alums provided feedback to MAIP Fellows who earnestly completed exercises, crafted positioning statements, and drafted portfolio homepages. The program wrapped up with an interactive mock interview with eight BIC mentors who’ve “been there/done that” in preparation for MAIP's culminating event, The Face of Talent. 

The success of this multi-faceted collaboration relied on an engaged group of 2020 MAIP Fellows and a dynamic (as always) network of BIC alums -- as well as the coordinating prowess of the 4A's team. Bravo to this inspiring bunch who will lead the industry into the future!  


Singleton Beato Joins BIC Board

9/01/2020 Unknown 0 Comments


A big BIC welcome to longtime BIC supporter Singleton Beato, Global Chief Diversity & Engagement Officer at McCann Worldgroup, where she is responsible for designing and leading strategic initiatives that increase organizational capacity, innovation and growth. Singleton has championed the BIC Program since its launch in 2013, seeding BIC's first professional development fund and connecting BIC Program Director Nancy R. Tag to her vast industry network, including the 4A's Diversity & Inclusion Board. Since then, Singleton has provided opportunities for the program and its students, including serving as a BIC Portfolio Thesis Judge. 

With over 25 years of experience as an accomplished executive, Singleton is recognized for her success driving large scale people and organizational change initiatives across a wide range of industries, having held talent leadership roles at J. Walter Thompson, Crunch Fitness International, and Bloomberg L.P.

Previously, Singleton was EVP, Diversity Strategy and Talent Development at the 4A’s where she provided leadership and advice to senior advertising and media agency executives working to create and activate a strategic approach to D&I.  Singleton was the visionary and architect of high-profile initiatives including The Face Of Talent symposium and the Ad industry’s only Talent Leadership Conference, Talent@2030.  She also led the transformation of the renowned Multicultural Advertising Intern Program (MAIP) and the 4A’s Foundation.  And, after assuming P&L responsibility for Talent Development and Diversity related revenue streams, Singleton consistently delivered revenue and margin growth for the organization.
 
Singleton received a MS from Fairleigh Dickinson University and serves on several non-profit boards for the Brand Erwin Center for Brand Communications, AdWeek’s D&I Council, the AAF’s Mosaic Council and Own The Room as well as the Advisory Board of the Brand + Integrated Communications program. She has received numerous awards and accolades from the AAF, the 4A’s, the ADCOLOR Coalition, the National Diversity Council, and the World Diversity Leadership Summit.  Additionally, Singleton was named one of 2019’s Most Influential Women In Corporate America by Savoy Magazine and most recently one of AdWeek’s 2020 Women Trailblazers. 

WELCOME to BIC Faculty and Staff -- NEW and Returning

8/31/2020 Unknown 0 Comments


Each semester, BIC is energized by our outstanding faculty who are also powerhouse professionals. As the school year kicks off, BIC welcomes back an impressive roster of instructors for Fall 2020, including Research Professor Belle Frank, Chief Strategy Officer at VMLY&R Global Health Practice,  Strategy Professor Michael Doody, Chief Strategy Officer at The [blank] Project, Creative Track Advisor and Professor Gerardo Blumenkrantz, Strategic Media Professor Carole Walker, Non-Profit Capstone Professor Katina Scott, Partner and Data Analyst at Absolute Magnitude, and Digital Integration Professor Will Parker, Co-Founder Retail Data Trust.

A special welcome to three new BIC faculty who will be teaching advanced track courses in Public Relations, Management, and Creative. 

This Fall, Internal Corporate Branding will be taught by Edward Ford, Senior Director, Client Engagement at Medidata, a health tech company.  He’s held positions at Verizon, Thomson Reuters, McGraw-Hill and Golin, a global PR agency. Whether it’s crafting a strategy, getting in front of the camera, or speaking at a conference, Edward loves the energy of creation and connection. He graduated from Boston College where he completed a BA in communications and history.

The Business of Brands will be taught by Hernando Ruiz-Jimenez, Chief Marketing Officer for New York-Presbyterian.  He’s served in a variety of senior management and marketing roles at a wide range of companies, including Pepsico, Diageo and Triple-S Insurance. Mr. Ruiz-Jimenez holds an MBA from Stanford University and a B.S. in Business Administration from Villanova University. He is a Member and Governance Fellow of the National Association of Corporate Directors and the Latino Corporate Directors Association.

Multi-Media Campaigns will be taught by Ricard Valero, Executive Creative Director at TBWA\Chiat\DayNY. He began his career as an art director in his native Spain and has worked at agencies such as EURO RSCG, Y&R, JWT, BBDO, DDB, and most recently Ogilvy. Ricard’s work has been awarded at the industry's most prestigious festivals including The One Show, D&AD, Art Director’s Club, Clio Awards, and The New York Festivals. He has received over 20 Cannes Lions, including a Grand Prix. His work is also in the permanent collection at MOMA and the Victoria and Albert Museum in London. 


In addition to Marlene Leo, BIC Program Manager, and Mira Steinzor, BIC Design Specialist, BIC welcomes a dynamic support staff that includes current BIC students Brittany Wright and Miriam Prever as well as BIC alumna Ruth Ogbeab BIC ’15 who is currently Senior Project Manager at VMLY&R. 

We're so excited you're here. Welcome to Fall 2020!


The (ADCOLOR) Future is Amera

8/06/2020 Unknown 0 Comments

For years, ADCOLOR has been committed to “supporting the talent of tomorrow, today” through its Futures program which is dedicated to identifying and nurturing the next generation of diverse leaders in the advertising, marketing, media, and public relations industries. This year, the 2020 Futures Class has selected Amera Lulu, BIC ’20, to be among its members. This adds to Amera’s long list of honors, including being named The Drum’s 50 Under 30 in 2018. In addition to being part of the BIC Class of 2020, Amera received her BA in advertising design from CUNY/City Tech. She’s currently an art director at WPP’s Red Fuse. Her honor from ADCOLOR has also been bestowed on BIC students Amber Jackson and Stephanie Cruz. 


The Futures program offers sponsorship to attend the ADCOLOR Conference & Awards, career training through ADCOLOR University, short and long term mentorship, as well as activities designed to inspire creativity and build camaraderie. In order to be selected, diverse candidates must be able to demonstrate how they will Rise Up & Reach Back. In other words, how have they gone above and beyond in their career and how have they gone out of their way to help others?


A big BIC brava to Amera! We’re excited for this recognition and your journey — can’t wait to see your impact on the industry as a member of ADCOLOR's 2020 Futures Class!!

Contently Creates New Creative Platform Where BICsters Shine

7/31/2020 Unknown 0 Comments

Creatively is a new job platform that helps creatives across all disciplines find work. The website and app gives creatives best-in-class portfolio tools to showcase their work, easy ways to connect with collaborators and brands, and powerful search tools to discover freelance and full-time opportunities.  It launched in early May, making its public debut in The Hollywood Reporter, WWD, Mashable, and more.  

Last month, Creatively spotlighted graduates from the class of 2020 on the Creatively website, app, and @hellocreatively social channels. Of course, they wanted to feature BICsters!! In addition to producing a video to spotlight Professor Gerardo Blumenkrantz's take on creative portfolios, the site highlighted these BICsters from the Class of 2020: Carlos Matias, Carmen Quang, Christina Krofon, Melissa Orr, and Taylor Becker.  Check out BICster work at https://creatively.life/bic-ccny


Donna Dei-Baning Picked as 2020 i'mPART Women's Fellow

7/30/2020 Unknown 0 Comments


A BIG BIC BRAVA to Donna Dei-Baning BIC ’16 who was just selected to be a part of the 2020 Advertising Club of New York’s i’mPART Fellowship Program. 

Donna is currently an Associate Director of Insights at CARAT and received her undergraduate degree in Linguistics and English at Dartmouth College. She joins an elite network of professional women that includes Amber Lynn Jackson BIC ’15 who was one of the Fellowship's inaugural winners in 2016. Carol Burns BIC ’15 was chosen be a Fellow in 2017. 

The AD Club launched i’mPART to raise awareness of the benefits of diversity in business and rally professionals around a shared movement. i’mPART calls to mind “I am part” of a movement to drive change in my industry. The acronym represents the pillars of the initiative – to Promote, Attract, Retain and Train multicultural talent. Over the years, the program has evolved into a career advancement and resource hub, promoting opportunities for New York City’s most exceptional talent, including education and the creation of an ever-evolving talent pipeline.

As part of her yearlong fellowship, Donna will receive all-expense paid trips to exclusive industry conferences, educational workshops, webinars, and master classes, 1:1 executive coaching, neuro-assessments, monthly night school with the prestigious PwC executive training program, executive salon series fostering mentor connections and high-level networking opportunities, 1-year AD Club of NY membership, and access to the industries top leaders. 


BICster Disrupts the Job Hunt in Disruptive Times

7/17/2020 Nancy 0 Comments


It kept popping up: another LinkedIn post with a familiar flyer, taped to the lobby wall of a different agency, each with a customized appeal. The first sighting was intriguing. But the cumulative impact was powerful. And now, Print Magazine's written a piece on it.

Brava to Diana Arutyunyan, BIC Class of 2020 in the Creative Track. Your job hunting is creative, innovative, tenacious, and strategic -- a lot like you. Read the entire piece here >> https://bit.ly/3fR1it7

Check out Diana's brilliant portfolio https://www.dianaarutyunyan.com/  And hire her -- she'll be snatched up quickly!!

5 Things I Learned in Grad School

7/15/2020 Nancy 0 Comments

Thrive Global, Arianna Huffington's company that helps individuals, companies, and communities improve their well-being and performance, just published BIC alumna Vanessa Caro's (Class of 2020) advice-packed blog for those considering graduate school. Entitled "5 things I learned in graduate school that helped me as an entry-level employee," Vanessa outlines why getting her BIC master's degree was worth the ride -- and how to get the most out of your time in as a grad student.

Favorite quote: "Rejection stings like a wasp -- quick and deadly. What matters is what you do with that rejection and how you use feedback to be better than you were yesterday."

Vanessa -- who received the highest portfolio score in the PR track -- writes with wit, wisdom, and generosity. It's an amazing read. Please check it out here >>  https://bit.ly/3j5uQ8b



BIC Director on Integration and the Tech Churn

6/12/2020 Unknown 0 Comments


BIC Program Director and Professor Nancy R. Tag was a featured panelist assembled by career resources company Zippia which asked experts to share their take on where marketing is heading. Nancy discussed how advanced skills in data analytics, customer insights, creative use of technology, and one-on-one communication can help pave the way for future marketing leaders.


As founder of the Branding + Integrated Communications (BIC) program at The City College of New York as well as a former creative director and writer at various New York-based agencies, Nancy's core belief is in an integrated, cross-disciplinary model that solves communications problems in ways that produce true consumer-centric experiences within the brand narrative. Her concern is that naturally occurring silos combined with well-protected turfs threaten the industry's ability to effectively leverage the relentless tech churn, which should be addressed in a more conscientious and systematic way.


As trends continuously evolve and young marketers enter the work force, a guiding principle for  "professionals is to think of their expertise [as] a 'bucket of skills' that 'play well with each other' rather than aspiring to a narrowly defined skillset." BIC is the only graduate program to teach branding and integrated communications in an integrated way. Nancy says, "BIC graduates 'T-shaped' talent where students have broad-based understanding of the industry combined with discipline depth." As Nancy sees it, “BIC isn’t just about creating nimble thinkers for an ever-evolving world; it’s about re-imagining the industry.”

As the chief architect of the BIC Program founded in 2013, Nancy oversees nearly 70 graduate students each year who study at The City College of New York in the media communications capital of the world. BIC's 36-credit, portfolio driven Master of Professional Studies program combines theory and practice in an interdisciplinary environment. BIC's multi-tracked curriculum addresses the opportunities and needs of marketing communications on behalf of both private and non-profit organizations. As diverse as the city itself,  BICster have found careers at major companies such as Apple, Google, TBWA\Chiat\Day, BBDO, IBM, Ogilvy, HunterPR here in NYC and across the globe. BICsters also find purpose-driven work either at non-profits such as the NAACP or in higher education such as CCNY, FIT, Manhattan College and NYIT. More teachings about integrated communications can be found in Nancy's landmark book, Ad Critique.

To read the entire article, click HERE.

BICster Vera Keiter's Aviation Gin Spot Toasts Leapers.

6/12/2020 Unknown 0 Comments



Those born on February 29th -- "Leaplings," "Leapers," whatever you choose to call them – only get to officially celebrate their birthday every four years. This year, Aviation Gin celebrated 84-year-old Arlene Manko's 21st birthday who finally hit legal drinking age in 2020 by not only giving her that long awaited first drink (a tall glass of gin and soda with a wedge of orange), but her own commercial: "Arlene's Big Leap." The spot, inspired by BICsters Vera Golikova Keiter (BIC '15) and Delilah Kim (BIC instructor), was a joint effort with their agency 160over90 and Ryan Reynold's production company Maximum Effort. The actor also owns a stake in the brand.



In the spot, Arlene claims she followed the rules and waited the 30,679 days until she turned 21 because you don’t get in trouble when you do what you’re told. She claims she’s no angel as she’s seen going into a convenience store and showing her ID dressed in various disguises. Once the day finally arrives, Arlene is ready to party. Watch the commercial here >>


Creative Partners Vera Golikova Keiter and Delilah Kim have been working together for years since meeting at BBDO. They were not only recognized in The Drum's 2018 50 Under 30, but have taught B3011 Multi-Media Executions in the BIC Creative track for the last two years. They're on teaching hiatus this Fall as they take on a new role at Facebook on the West Coast. 


The Aviation Gin project exemplifies how a strong strategic insight can lead to inspiration for a fun and unusually creative idea. In addition to the strategy and creative being totally in sync, Vera notes that they "got lucky with a brave and forward-thinking client who was not worried about legal and just went with his gut." The ad is a toast to all of those born on the same day of February 29th and "have had to patiently wait all these years to finally ring in their 21st birthday."