End-of-Semester Presentations: BIC Style

12/31/2014 Unknown 0 Comments

How did BIC wrap up 2014? First, we worked hard (and slept barely) throughout the entire fall semester to create GREAT projects in research, strategy, idea development, relationship building, multi-media creative, employees as brand icons & evangelists, and non-profit branding & integrated communications campaigns.



 

We learned from ALL STAR guest lecturers such as Madonna Deverson, Executive Director Intelligence Group of Ogilvy & Mather, Horst Stipp, Subject Matter Director at Advertising Research Foundation, Marian Salzman, Chairman of Global Collective and CEO, North America, Havas PR, Allyson Hugley, President of Measurement, Analytics, and Insights of Weber Shandwick, Kim Ketchell, Director of Strategy of Saatchi & Saatchi Wellness, Alison Gluck, Brand Planner of Young & Rubicam, Marisa McMahon of Millward Brown Digital, John Zweig, Chairman of WPP Healthcare, Julie Kravetz, Group Planning Director of Grey, Lance Mald, CMO MovMobile, Rob Burton, Managing Director of PreparedEx, Cathy Cohan, Global Chief Growth Officer at Y&R, Jim KiszkaSenior Manager Digital Strategist and Paid Digital Media at Kellogg Company, and Gustavo Stecher, Graphic Designer specializing in Cultural and Iconic Branding.




In December, we spent days doing this: Rehearse. Rehearse. Rehearse.





THEN the pressure mounted when CLIENTS show up --  such as Anne Balogna, Vice President of Brand Strategy at TripAdvisor, Jennifer Jacobs, VP Marketing of New York Water Taxi, and Dr. Lawrence Stanberry, Chair of the Department of Pediatrics at Columbia University Medical Center, and Dr. Michael Weiner, Vice Chair of External Affairs for the Department of Pediatrics at CUMC.





And THEN this: PRESENT. PRESENT. PRESENT. PRESENT. And PRESENT again.





 


  The results? APPLAUSE. APPLAUSE. APPLAUSE.






Led by Prof. Douglas Davis, Non-Profit Capstone for Columbia Children's Health a BIC success

12/30/2014 Unknown 0 Comments

Professor Douglas Davis rehearses the teams.
On December 18th in Shepard Hall, the inaugural BIC class pitched their 360 degree communi- cations campaigns to its client, Columbia Children's Health. Located in northern Manhattan, Columbia Children’s Health offers comprehensive health services to children, especially to those in need of special care. Its renowned Columbia network is a braintrust of the world’s best physicians, surgeons, and caregivers who are passionately dedicated and embrace collaboration with colleagues over ego. 

Representatives from CCH listening to presentations.

Founded in 1887 as The Babies Hospital, it's the oldest hospital dedicated to the care of children and babies in New York and enjoys much of its preeminence thanks to its relationship with Columbia University’s medical school, the College of Physicians and Surgeons. Today, a series of hospital mergers and an association with Morgan Stanley has led to brand confusion -- the perfect opportunity for BIC students to roll up their sleeves and get to work.

Presenting the "We Get Better Together" campaign.

Back in August, BICsters were divided into three competing communications teams to build on existing brand equity and develop meaningful and compelling communications materials that will solidify CCH’s identify as uniquely qualified to deliver complex care to children. 

Ruth Ogbeab, a member of the winning team.

After months of research, strategic mapping, and campaign development, representatives from CCH -- which included Dr. Lawrence Stanberry, Chair of the Department of Pediatrics at Columbia University Medical Center (CUMC), Dr. Michael Weiner, Vice Chair of External Affairs for the Department of Pediatrics at CUMC, Dr. Steve Kernie,  Director of the Division of Pediatric Critical Care Medicine at CUMC, Dr. Karen A. Kennedy, Chair of the Children’s Board at Columbia, Pam Kernie, Children’s Board member, Gail Albert Halaban, Children’s Board member, and Ellen Oppenheim, Children’s Board member -- evaluated all three campaigns and after a long deliberation declared the campaign "Champions for Our Children" the winner. 

For 2014 BIC Students, THEY'RE the brand

12/30/2014 Unknown 0 Comments

With a nod to Christopher Doyle's Identity Guidelines as seen at the Cooper- Hewitt's graphic design exhibit on Governor's Island, BIC students deconstructed the details of themselves to determine what constitutes their own brand identity. 
 
Ivan Ramirez


Himani Gupta

  
Castro Desroches


This semester-long project in Professor Gerardo Blumenkrantz and Nancy Tag's Idea Development course not only allowed for personal reflection and analysis, but forced students to develop some basic digital design skills some for the first time. A requirement of the project was that all students needed to use Adobe Photoshop and InDesign. One evening in November, BIC students were treated to "over your shoulder" tutorials by CCNY Professor and Lynda.com superstar Ina Saltz, Professor Susan Hunt Yule, and CCNY EDM alum Yoni Weiss who wandered around the room offering design advice to everyone in the BIC labs. After the final presentations on December 3rd, Professor Tag asked the question: "Before this assignment, who had never touched Adobe's InDesign software?" 90% of the class raised their hands. And yet, the results were quite amazing. For a larger sample of student ID Guidelines, go to the Photo Gallery.


Ken Sheldon

Stephen Carnell

Celebrating BIC’s Annual Mix+Mentor at McCann

12/10/2014 Unknown 0 Comments

George Lois and BICster Himani Gupta

BIC’s annual Mix+Mentor event was graciously hosted by McCann Worldgroup in its NYC headquarters this past Thursday evening, December 4th.. The celebratory event allowed incoming BIC students (class of 2016) to mingle with industry professionals from agencies such as McCann, Y&R, Gravity, Ketchum, Weber Shandwick, IPG, Ogilvy, BBDO, Commonground, jacobstahl, the ARF as well as special guest and BIC Board Member George Lois in McCann’s beautiful entertainment space featuring grandiose views of the city.

BICster Rolando Leal, Chavonne Hodges, and Sallie Mars
Sallie Mars, SVP, Chief Diversity Officer at McCann Worldgroup, provided a warm welcome, encouraging industry colleagues to give the gift of mentorship all year long. As a BIC Board Member, Sallie has been instrumental in shaping both the BIC program and planning for student success post graduation.

BIC Program Director Nancy Tag was in great spirits as she thanked colleagues for supporting the students – and the future of the industry. She noted that BIC students were already making an impact by winning prestigious awards, earning spots in industry competitions, and garnering scholarships.
Jeff Thaler and BICsters Andy Kwan and Emilio Colombrino 
Sadira Furlow and Guest

To see more pictures of this festive event, go to our photo gallery.


BICsters Win Silver in YOUNG GLORY Competition

12/10/2014 Unknown 0 Comments


Touted as “Advertising’s Tour de France for young creatives,” Young Glory just awarded BICsters Javier Garcia and Batikan Aslan  (Class of 2015) a student Silver for their submission to this prestigious worldwide creativity competition. Responding to its brief for Ebola management, Javier and Batikan were asked to come up with a tool or service to help better manage Ebola outbreaks—from prevention to faster notice and action.


Javier Garcia and Batikan Aslan
Their winning project, radioGO, is a free radio broadcast, distributed via mobile phones, that weaves premium content with medical and emergency information to minimize the spread of Ebola and educate listeners, empowering them with knowledge and emphasizing early detection and survival through recommendations by medical experts and interviews with survivors. radioGO is noteworthy for its emphatic approach to handling the frightening epidemic, as well as its innovative use of mobile technology. BIC is proud to have two students come up with such a compassionate and uplifting approach to handling the epidemic. 

Through its annual 8-month creativity competition, Young Glory identifies the hardest working and most creatively consistent junior and mid-level talent and introduces them to the world's best agencies. See 
all the winning campaignssubmitted in response to the Ebola brief.

BIC Students Presenting at Re:Think 2015

12/10/2014 Unknown 0 Comments

BIC Class of 2015 students Edmund Balogun and Nehal Mahmoud have been invited to participate at the ARF's Re:Think 2015 Conference, March 16-18th. They'll be presenting their paper on "Enhancing the Effectiveness of Storytelling" at the Hilton in Midtown, NYC.

The Re:Think 2015, "Re:Think How Advertising Works," conference will feature leading-edge insights that are making an impact on the industry. Over 2,500 insights, analytics, and marketing leaders from brands, agencies, media and research organizations will be represented. And now, thanks to Nehal and Edmund, so will BIC!


Learn more about Re:Think 2015.

BICsters #TakeTheMic at The 3rd Annual 3% Conference in San Francisco

11/04/2014 Unknown 0 Comments

BIC students Nehal Mahmoud and Luz Corona shared these pictures from their trip to The 3% Conference in San Francisco, November 3-4. Thanks to the 3% Conference, female talent and leadership are being celebrated and championed this week and we couldn't be more proud to have two of our brightest students there to share in the limelight. Luz and Nehal were among the 3% Student Competition scholarship winners awarded an all expenses paid trip to the conference! Scroll down to see their photos as well as the gorgeous poster they created for the competition. 

BICsters Luz Corona and Nehal Mahmoud represent for BIC.

Nehal and Luz (bottom right corner) attend the portfolio review
lunch for Student Scholarship Winners. (photo via @AdobeStudents)

Launched in 2012, The 3% Conference has exploded into a 2-day, 400-person event in San Francisco, a multi-city road show, and a vibrant online community on multiple social platforms, a student scholarship, a creative award, and a business blog to support the crusade. The theme for the 2014 conference is "Inspiration & Activation." Follow the vibrant conversation on Twitter.  

Luz and Nehal's winning poster

Amber Lynn Jackson (BIC '15) Earns FUTURE-Star Treatment at the 2014 ADCOLOR® Industry Conference

10/29/2014 Unknown 0 Comments

We were so excited this summer when it was announced that BIC management track student Amber Lynn Jackson earned a spot in the 2014 ADCOLOR Futures Programa highly selective program in which young professionals receive training and mentorship via a sponsored trip to the annual ADCOLOR Awards and Industry Conference. To qualify, student applicants must embody the program's creed of Rising Up while Reaching Back. We asked Amber to share her experience with us. Here's what she had to say.

Life-changing doesn’t even begin to describe my experience as a 2014 AdColor Future. Yes, a fully paid trip to sunny Los Angeles, California was great, but the real highlight of the AdColor Futures Program was the week-long conference experience.

I had access and exposure to some of the most successful senior-level executives in the industry. Often inaccessible, I had the opportunity to network and set into motion the beginnings of new partnerships, mentorships, and more. The opportunity to learn and bond with forty of the top emerging multicultural professionals in the communications industry was enlightening. Their stories and advice gave me inspiration I can now apply to my current job and my growing career.

Education was also integral to the AdColor Futures experience. Through the efficacy training sessions I learned how to forward my career through network building and navigate common issues faced by multicultural talent in the industry. Attending the conference exposed me to some of the best creative projects, invaluable industry insights, and some of the most brilliant minds working in communications today.

The winning team of the 2014 ADCOLOR® FUTURES case study challenge. 

Among the most exciting moments for me was winning the first-ever AdColor Futures case study competition and earning the opportunity to speak at the AdColor Futures Speak Out panel. I had the chance to share the multicultural-millennial view of advertising and the future of the industry. 
Ending the week with the award show and after party celebration was also an unforgettable experience. The closing events were formal, glamorous, and unlike any event I’ve ever attended during my career in the advertising industry. 

Following the conference, I came back to New York City and back to my position at Grey Advertising feeling both motivated and refreshed. I took the chance to share my experience with my agency and spoke specifically to how diversity efforts can be increased internally and externally. Since then I’ve been invited to join the agency’s new diversity council. 

I’m excited to continue the AdColor Futures motto of Rising Up while Reaching Back. Through my own personal efforts, I plan to assist in the goal of making communications a more inclusive industry.

Amber Lynn Jackson (BIC '15)
@Ambr_lyn

Adcolor Futures
The ADCOLOR® FUTURES class of 2014.




















Visit Adcolor.org for information on how you, too, can get involved in ADCOLOR's mission to celebrate and champion diversity in the advertising, marketing, media, PR and entertainment industries. Visit tumblr to find more ADCOLOR Futures' photos, testimonials, interviews, and conference takeaways.