Two BIC Teams Make 2019 Young Ones Client Pitch

4/26/2019 Unknown 0 Comments

A BIG BIC Congrats to the TWO BIC teams that have been selected for The ONE Show's 2019 Young Ones Client Pitch. Ten teams from around the globe were selected to pitch their work directly to the client from 9 to noon on Monday, May 6th. Could be historic. It's definitely epic. The winners will receive a $2,000 prize and will be announced at the Young Ones awards ceremony on Tuesday, May 7.

This year's Client Pitch teams include BICsters:

Jose Fresan, Lorenzo Lasagna, Melissa Orr, and Roxie Xie who will pitch their campaign "The Crisis Collection" on behalf of Il Makiage and Natalie Alcide, Sahana Chowdhury, Sara Ledra, and Amera-Rime Lulu who will pitch their campaign "Malaria Can't Stop Fabulous" also on behalf of Il Makiage.

With barely a week between finding out that they made the finals and the actual pitch performance, our BIC teams have little time to rehearse. But thanks to initial campaign help from instructors Jason Stefanik and Andy Currie, they'll be plenty prepared!

Good luck to our BIC teams! Check back to find out how they did...
BICsters Pitching Donuts for Peace in 2017
ABOUT: The Client Pitch Competition offers students a chance to win an award by pitching their Young Ones Competition entries to a group of top creatives and client representatives. While the Young Ones Competition is judged solely by creative excellence and idea, the Client Pitch Competition is judged by the participants' ability to create and articulate a focused strategy and the persuasiveness of the marketing pitch.

The One Club will select the best submissions, and the finalist teams will give a 10-minute live presentation to a panel of judges in May in New York City. The winning team will then be announced and awarded with $2,000 at the One Show Young Ones Awards Ceremony.

A Salute to SIX BICster TLF Scholarships

4/23/2019 Unknown 0 Comments

BIC salutes the six students who have been awarded $3,750 scholarships by The LAGRANT Foundation (TLF) -- the most from any school in a single year. They will also be honored at a 3-day Scholarship & Donor Reception and Networking event in Cincinnati, Ohio, at the end of May. The event is sponsored and hosted by Proctor and Gamble (P&G). Craig Buchholz, Chief Communications Offer at P&G will serve as the host committee chair and Daryl McCullough, Global Chairman & CEO at Citizen Relations as the host committee co-chair. Pulitzer Prize winner and current communications director at the Center for Constitutional Rights, Chandra M. Hayslett, will serve as the keynote speaker for the event

This year's recipients are: Mohamed Amribet '20, who has a BBA in Marketing Communications from Berkeley College, John Holliday-Stewart '20 who has a BS in Public Relations from Middle Tennessee State University, Carlos Matias '20 who has a BS in Mass Communications from St. John's University, Carmen Quang '20 who double majored in Psychology and Communications at City College/Macauley Honors College, Raymond Sein '20 who has a BS in Advertising and Marketing Communications from FIT, and Kamattie Singh '20 who has a BS in Speech Communications from Saint Joseph's College.

They join 14 other BIC students who have been awarded TLF scholarships since BIC launched in 2013: Amber Jackson, Frederick Garcia, Donna Dei-Baning, Dalisbeth Galvez, Melissa Julien, Priscilla Parra, Charisse Holder, Erica Lopez, Sean Feol-Baugh, Jennifer Cuffari, LaToya Heron, Amera Lulu, Kelvin Morales, and Rebecca Rivera. TLF has generously given BIC students over $80,000 in scholarship money.
For over twenty years, TLF has been dedicated to supporting talented ethnic minority communications students from all over the country. This year, BIC students are among 26 graduate students from universities such as Harvard, Emory, UPenn, Columbia, London School of Economics, Stanford, Georgetown, and Northwestern. “The scholarship applications received this year were exceptional,” said Mr. Kim L. Hunter, Chairman & CEO of The LAGRANT Foundation. In recognizing this year's six BIC recipients, Mr. Hunter stated: "Your program has great students and are truly the future of the business."

Sir Martin Sorrell @BIC >> A New Era: The Interview

4/16/2019 Unknown 0 Comments

Our very last @BIC of the year is first rate: Sir Martin Sorrell talks shop with BIC Professor and Board Member Michael Farmer as he reflects on his extraordinary career and why he’s committed to steering the industry forward with his new venture S4 Capital.  This very special @BIC Event will begin at 5PM on Tuesday, May 7th at The Princeton Club of New York. Afterwards, there will be a reception and book signing of Michael Farmer’s third edition of Madison Avenue Manslaughter with a forward and chapter by Sir Martin Sorrell.

This event is for Friends of BIC and by invitation only. Interested? Contact us for more information at


ABOUT Sir Martin Sorrell: In 2018,  Executive Chairman Sir Martin Sorrell launched S4 Capital, merging with MediaMonks and MightyHive to create a new age, new era digital advertising and marketing services platform. Sir Martin was CEO of WPP for 33 years, building it from a $1.3 million "shell" company in 1985 into the world's largest advertising and marketing services company, with a market value of $20 billion, 170,000 employees, and 3,000 offices in 112 countries. He is the longest-serving chief executive of a FTSE 100 company. Sir Martin supports a number of leading business schools and universities, including his alma maters Harvard Business School and Cambridge University, as well as charities and his family foundation. He is married to Lady Cristiana Falcone-Sorrell and has four children and seven grandchildren.

ABOUT Michael Farmer: Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. Michael is an honors graduate of Princeton University and Harvard Business School, where he graduated with an M.B.A degree with highest honors as a Baker Scholar. He's a Professor in CCNY's Branding + Integrated Communications graduate program as well as a Trustee of the Kingsborough Community College Foundation Board in Brooklyn, NY. 

The newly published third edition of his book, Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies, features an introduction and chapter by Sir Martin Sorrell.

The book brings Bain-like analytical, strategic and leadership disciplines to the advertising industry, winning four publisher's awards for best marketing / advertising book of 2016.

ABOUT The @BIC Lecture Series: BIC's signature forum brings thought leaders and industry icons to campus each semester. Past speakers have included IPG's Michael Roth, Ketchum CEO Barri Rafferty, Iconic Designer Paula Scher, TBWA\Chiat\DayNY CEO Rob Schwartz, GroupM CDO/CEO Rob Norman, Golin CEO+ Matt Neale, Weber Shandwick President Gail Heimann, digital theorist Douglas Rushkoff as well as authors Michael Farmer, Douglas Davis, Marion Salzman,  and Sandra Stahl.

BICsters Takeover ONE Club's Creative Bootcamp

4/16/2019 Unknown 0 Comments

Representing the BIC Classes of 2015, '16, '17, '18, and 2020, BICsters created, coached, judged, and organized this year's ONE Club Creative Bootcamp held at RGA and sponsored by Verizon.

Each year, students from schools all around New York City work in ad hoc teams for three days to develop a creative advertising campaign. On the fourth day, teams pitch to judges who are both industry pros and representatives of the sponsoring client. They walk away with make new connections and insights into creative advertising.

As part of The ONE Club's education initiatives, BICsters were actually a part of organizing this yearly event: NiRey Reynolds (BIC '17) is now The ONE Club Education Manager who worked with Sur Govindarajan (BIC '18) to bring the Creative Bootcamp to life. In addition, BICsters Javier Garcia (BIC '15) and Castro Desroches (BIC '16) were among the mentors and judges.

Four members of the BIC Class of 2020 participated in the Bootcamp: Lorenzo Lasagna, Carlos Matias, Raymond Sein, and Angel Wu. Two were on winning teams: Carlos' team got a silver and Lorenzo's snagged the bronze.

A big BIC deal >> Three BIC Teams are YOUNG ONES Finalists

4/12/2019 Unknown 0 Comments

The ONE Club has just unveiled the finalists for Young Ones 2019 and -- in our best showing EVER — the list includes three interdisciplinary teams from BIC.

The first finalist is an experiential campaign for Brooks Running entitled “Brooks’ Non-Runners Non-Running Club,” by Carmen Quang, Taylor Becker, Carlos Matias, and Raymond Sein. The second is an experiential campaign for Il Makiage entitled “The Crisis Collection,” by Roxie Xie, Melissa Orr, Jose Fresan, and Lorenzo Lasagna. The third is an out-of-home campaign for Il Makiage entitled “Be the Canvas” by  Yimin Wu, Kenneth Medina, John Holliday–Stewart, Diana Arutyunyan, David Puccio, and Mohamed Amribet.

Twenty-seven of our incredibly talented BIC students brainstormed, collaborated, conceived, and ultimately executed six campaigns in the Spring Competition Ready one-credit intensive taught (once again) by Jason Stefanik, who helped BICsters win two GOLD Pencils and a Merit in 2016 and 2017. This year, he was joined by Andy Currie as co-instructor. Sessions started back in November and culminated in six submissions on March 15th. It was an amazing ride characterized by tremendous hard work. As Jason states, "Our humble goal was to get our students into the One Show. Today we found out half the entries in our class are One Show Finalists."

A big BIC BRAVO to all our finalists!! Good show...

On Tuesday, May 7th, BICsters will attend the Young Ones Award Ceremony at Metropolitan West to celebrate the winners and find out who will be awarded the GOLD, Silver and Bronze Pencils. Who will win? CLICK here for tickets and come celebrate with us!!

According to The ONE Club, this year's Young Ones competitions — the Young Ones Brief, Young Ones ADC and Young Ones Portfolio — attracted an especially talented group of students. When the dust cleared and the esteemed juries finished their scores, 432 entries from 22 different countries made the Finalist list. Even better, a record 100 different schools are represented here, showing that budding young talent is coming from everywhere!

Master UP -- The BIC Application Deadline is now April 25th!

4/06/2019 Unknown 0 Comments

Portfolio? Master’s Degree? BOTH… Supercharge your career. Get your master’s at BIC — the only grad program to teach Branding + Integrated Communications in an integrated way.

Become a culture catalyst and apply NOW: the admissions deadline has been extended to April 25th.

Here's the CCNY Graduate School application process made easy >>  CLICK HERE  Your ENROLLMENT INFORMATION is Matriculation. The SCHOOL OF INTEREST is College of Liberal Arts and Sciences.  Your AREA OF INTEREST is Branding + Integrated Communications. Your ENROLLMENT OBJECTIVE is MPS. And the ENTRY TERM is Fall 2019.

For more info on the BIC program: CLICK HERE   Or just email us directly at
BICs 36-credit, portfolio-driven Master's in Branding + Integrated Communications (BIC) at The City College of New York let's you research, think, collaborate, create, and feed your curiosity in three interdisciplinary tracks:

Management & Planning | Creative | Public Relations

Here's how it works:

Enter curious.

From there, consider some questions: How do brands work? What is communication's role in building identity? In what ways are emerging technologies shaping our understanding of the world we live in? Is it possible to make new connections and develop ideas in ways that will positively impact the future?

Study. Research. Think. Collaborate. Create.

Leave with a Master of Professional Studies AND a portfolio. Real proof that you're no longer just curious; you've got credentials.

Awesome, right? BICsters are awesome, too.

They aren't just multi-talented, multi-cultural, and cross-disciplinary, but most are working professionals. Our classes are all held at night so you can come straight from work -- ask your boss about tuition reimbursement.

In the five years since BIC launched, our grad students have been named ADCOLOR Future honorees, LAGRANT scholars, and MAIP winners. Alums work at Apple, Droga5, The NAACP, TBWA, BBDO, Ketchum, SS+K, Cohn & Wolfe, Rabin Martin, Circle Line, 360i, GREY, DDB, Tribal, SAP, Nestle, Ogilvy, VMLY&R...

And imagine this: a BIC MASTER's degree allows you to study (and work) in New York City for a total in-state tuition cost of only $29,000 (around $38,000 for non-residents and international students).

Give me a call. Apply now. And stay curious!
Nancy R. Tag
BIC Professor and Program Director

SIX BICsters win 2019 The LAGRANT Foundation Scholarship

4/03/2019 Unknown 0 Comments

Hot off the presses!! Big BIC Bravo to our SIX The LAGRANT Foundation Scholarship winners, all from BIC Class of 2020: Carlos MatiasCarmen QuangJohn Holliday-StewartMohamed AmribetRaymond Sein, and Kamattie Singh. Coming off of last year's five student win, the Class of 2020 is now the one to beat. This is a HISTORIC achievement - the most number of graduate scholarship winners EVER from one college.

The LAGRANT Foundation's 2019 scholarship recipients will attend a welcome dinner followed by two days of career development workshops. Last year's TLF winners (which included five BICsters) visited AMEX, Ketchum, HP, and W20 Group in NYC and San Francisco. Each organization shared case studies on how they run their advertising, marketing, and public relations practices. Students also had the chance to meet and network with top industry professionals.

Past TLF recipients say the knowledge and contacts they gained has helped supercharge their careers. Next year this could be YOU. If you'd like to be part of the winning BICster tradition, click here for step-by-step instructions on how to APPLY NOW for Fall 2019. The deadline has been extended to April 15, 2019.

More to come as this story unfolds...