TBWA Disruptor Series Spotlights BIC as Education Disruptor

9/15/2017 Unknown 0 Comments

Shaking things up we head back to school, BIC Program Director Nancy R. Tag was a recent guest of TBWA’s Disruptor Series hosted by Rob Schwartz, CEO of TBWAChiatDay NY. The Disruptor Series is a collection of podcasts featuring “people disrupting business, culture and life” and was recently recognized as a “podcast to check out” by Digiday.

These conversations with thought leaders, innovators, and disruptors are far-ranging and fascinating, from Jayanta Jenkins, the Global Group Creative Director of Twitter on a recent Cannes Lion win, to Eboni K. Williams, a Fox News legal analyst on the recent events down in Charlottesville. Other podcasts feature David Shing, known to all far and wide as "Shingy," who is the Digital Prophet for the newly formed media holding company, Oath, and Tom Goodwin, the head of innovation for Zenith media known for questioning and predicting the present and future of brands, marketing, technology, and communication. Expertly interviewed by podcast host Rob Schwartz, Professor Tag finds herself in good podcast company. “I’m pleased to be included among these "movers and shakers" to promote The City College of New York and my BIC Program.”

Enjoy Podcast #14: Nancy is “Disrupting Madison Avenue” along with the rest of these disruptive conversations here: http://bit.ly/2vLo5zt

BICsters Win PR Council's Diversity Challenge with Not Just a Box

9/05/2017 Unknown 0 Comments

Rising to the PR Council’s first annual Student Innovation Challenge, Kacy Charles ’18 and Sean Feol-Baugh ’18 won the $1,000 first place award as well as recognition at the PR Council’s Annual Dinner & Diversity Distinction in PR Awards, in partnership with PRWeek, on September 14, 2017 in New York City. Their “Not Just a Box” campaign highlights diverse Americans, showing that they are more than their ethnicity, gender, or sexual orientation in a creative visual.

The PRC’s Student Innovation Challenge asked current and recently-graduated collegiate students to create a communications campaign and video on one of the two following topics related to diversity in America. 

When asked the inspiration for their winning idea, Kacy and Sean stated that, “We immediately thought of how the recruitment process asks applicants to self-identify. Our idea is a response to that “othering” experience to show that diversity and inclusion is much more than checking a box or merely being present – it’s about being heard and valued for our point of view and varied experiences.”

The contest attracted 40 entries from across the U.S. Chairs of the PRC’s Diversity Committee, Brad MacAffee, Chief Executive Officer & Senior Partner, Porter Novelli; Barri Rafferty, Partner and President, Ketchum (and BIC Advisory Board member); and Tonya Veasey, President and CEO, OCG PR judged the entries.

Kacy Charles and Sean Feol-Baugh
Sean and Kacy’s efforts dovetail nicely with BIC Professor Angela Chitkara’s recent white paper on diversity in the PR industry which was recently featured in The Holmes Report.