Master UP at BIC!

4/23/2020 Unknown 0 Comments

Portfolio? Master’s Degree? BOTH… Supercharge your career. Get your master’s at BIC — the only grad program to teach Branding + Integrated Communications in an integrated way.

Become a culture catalyst and apply NOW: the admissions deadline is April 1, 2021.

Here's the CCNY Graduate School application process made easy >>  CLICK HERE  Your ENROLLMENT INFORMATION is Matriculation. The SCHOOL OF INTEREST is College of Liberal Arts and Sciences.  Your AREA OF INTEREST is Branding + Integrated Communications. Your ENROLLMENT OBJECTIVE is MPS. And the ENTRY TERM is Fall 2021.

For more info on the BIC program: CLICK HERE   Or just email us directly at

BICs 36-credit, portfolio-driven Master's in Branding + Integrated Communications (BIC) at The City College of New York let's you research, think, collaborate, create, and feed your curiosity in three interdisciplinary tracks:

Management & Planning | Creative | Public Relations

Here's how it works:

Enter curious.

From there, consider some questions: How do brands work? What is communication's role in building identity? In what ways are emerging technologies shaping our understanding of the world we live in? Is it possible to make new connections and develop ideas in ways that will positively impact the future?

Study. Research. Think. Collaborate. Create.

Leave with a Master of Professional Studies AND a portfolio. Real proof that you're no longer just curious; you've got credentials.

Awesome, right? BICsters are awesome, too.

They aren't just multi-talented, multi-cultural, and cross-disciplinary, but most are working professionals. Our classes are all held at night so you can come straight from work -- ask your boss about tuition reimbursement.

In the six years since BIC launched, our grad students have been named ADCOLOR Future honorees, LAGRANT scholars, and MAIP winners. Alums work at Apple, Droga5, Google, The NAACP, TBWA, BBDO, Ketchum, American Express, SS+K, Cohn & Wolfe, Rabin Martin, Circle Line, 360i, GREY, DDB, Tribal, SAP, Nestle, Ogilvy, VMLY&R...

And imagine this: a BIC MASTER's degree allows you to study (and work) in New York City for a total in-state tuition cost of only $30,000 (around $39,000 for non-residents and international students).

Give me a call. Apply now. And stay curious!
Nancy R. Tag
BIC Professor and Program Director

The 2020 BIC PiP goes VIRTUAL

4/04/2020 Unknown 0 Comments

Each year, the BIC PiP showcases the talents of soon-to-be graduates who present their portfolios-in-progress to a roomful of industry recruiters, talent seekers, and career catalysts. BICsters in the Management, Strategy, Public Relations, and Creative Tracks use the PiP to not only expose their thinking to recruiters, but use the feedback to elevate their portfolios for the rigor of BIC's Portfolio Thesis Defense in May. In anticipation of this year's March 20th event, the PiP was at full capacity with RSVP's from recruiters at companies such as Golin, TBWA\Chiat\Day, DeVries, Virtue, Vox Media, and Google. And then, on March 11th, an unprecedented global pandemic led CUNY to close down campuses across the city and prohibited large gatherings of people.

But BIC found a way to work around the misfortune. For the first time ever, the annual BIC PiP (as well as the weeklong Portfolio Bootcamp) went off-campus and online. Within hours of the university-wide shutdown, recruiters were replaced with 35 enthusiastic BIC Alums whose expertise and understanding of the process were deployed to evaluate the BIC Class of 2020 portfolios-in-progress virtually.

How did it work?  Students produced and submitted six-minute videos of their online portfolios-in-progress. In voice-over, students introduced themselves, stated their title, unique positioning and process, and then showcased examples of work that demonstrated their expertise. Videos were submitted to BIC Program Manager Marlene Leo who assigned three to five videos to each BIC Alumni Reviewer along with feedback guidance from the BIC Portfolio Evaluation Rubric, the BIC Virtuous Circle, and the BIC Portfolio framework.

Turning around in a little over week, BIC Alumni Reviewers submitted detailed feedback and offered students in the Class of 2020 suggestions on how to improve portfolios in the areas of content, storytelling, and showcase. In this way, the alums simulated the advice students would've received from PiP recruiters as well as from some of the experts who would've tutored them at the Portfolio Bootcamp -- which also got cancelled in response to the COVID-19 crisis.

On April 20th, track instructors will hold the final group session for portfolio classes via video chat where students will present updated portfolios to their classmates. With a range of external and expert critique in hand, students have the opportunity to further advance their work in anticipation of the May 26th Portfolio Thesis Defense where students will present to juries of professionals.

BIC is so grateful to be able to rely on a generous alumni community with professional expertise from companies across the country, such as Apple, Droga5, TBWA\Chiat\Day Raad, Ogilvy, Hunter, Google, IBM, Futurebrand, Unilever, The New York Times, Arnold Worldwide, RooneyPartners, and others. Thank YOU, BIC Alum, for being so substantive and generous with your feedback!!