Ruder Finn BLOOMS with jacobstahl Acquisition

Huge BIC brava to founding BIC faculty member Sandra Stahl whose company, jacobstahl, has been acquired by Global Independent PR agency Ruder Finn. Together with her co-founder, Jeremy Jacob, Stahl will be part of the re-launch of Bloom, Ruder Finn’s long standing incubator agency as well as Bloom Health, an integrated communications practice exclusively dedicated to the growing healthtech sector.

As reported in PRWeek: “The Bloom arm of Ruder Finn has always been an exciting and important opportunity for us,” said Kathy Bloomgarden, CEO, Ruder Finn. “With jacobstahl at the helm, Bloom has the leadership and vision to develop and deliver what’s next in healthcare and corporate communications. On a personal note, I am thrilled to welcome Sandra and Jeremy back to the Ruder Finn family, where they both started their careers.”

“We’re thrilled at the opportunity to build Bloom,” said Stahl. "We know it takes a powerful combination of communications capabilities to tell a company or brand story that resonates and engages – particularly in today’s competitive environment. We are especially excited to draw on the Ruder Finn global footprint as well as its design and technology expertise for our clients, and very much look forward to bringing our stakeholder-centric approach to grow Bloom.”

As a BIC founding faculty and Acting PR Track Advisor, Sandra teaches BIC's Branding Influentials course. Her award-winning book, The Art and Craft of PR, was published in 2018. She guest lectures frequently at schools and conferences around the world. Jeremy Jacob, the other half of jacobstahl, is also a regular guest lecturer at BIC and recently taught B3022 PR Branding Campaigns last Spring. We’re so excited for Sandra and Jeremy as jacobstahl embarks on this new chapter and we can’t wait to see the work they do going forward. 

Read the citybizlist article here >>

Covid-19 Can’t Stop BIC ’22

Another year, another cohort of BICsters ready to change the world! Although this school year is going to look (and feel) different, this isn’t stopping the fearless Class of 2022 embark on their BIC journey. 

The new cohort conducted their orientation in our new “normal” with a virtual meeting on August 24th. The day kicked off with an icebreaker of ‘Two Truths and a Lie’ and included advising, design thinking and tips on navigating careers from our alumni.

BIC prides itself on its global reach and is excited to welcome BICsters from around the world. This year, BIC has 28 students from far and wide, including Mexico, China, South Africa, the UK, Afghanistan, Nigeria as well as students from closer to home like Brooklyn, New York. 

The institutions of the incoming class are just as diverse with the new cohort receiving degrees from within the CUNY system, like City College, York College and Baruch, to Texas A&M International, Florida State University, the Art Institute of Philadelphia as well as further afield like the University of Havana, Kabul University and the University of Leicester in the U.K.. 

From Biological Sciences to History, to English, Psychology, Journalism, Communications and Multimedia Computing, our new cohort comes from a wealth of academic disciplines and are fearless, curious and driven. 

During the jam-packed day, new BICsters had a chance to quiz our BIC Alumni Ambassadors Javier Garcia ’15, Andy Kwan ’16, Dhvani Unadkat ’17, and Natalie Alcide ’19 on everything from the program, to careers, to navigating the communications industry during a pandemic.

The day’s agenda also included a design thinking exercise with Gerardo Blumenkrantz, Associate Professor in the Creative Track, where students got to pair up and design Zoom backgrounds for each other. The new cohort did not disappoint, coming up with creative, fun and genius ideas. Check out some of the backgrounds below featuring Jody Karg ’22 , Jack Yu ’22, Shadiq Williams ’22, and Akasha Solis '22. 

While we weren’t able to end the orientation with our usual welcome back BIC Mixer, our BICsters were still able to connect and collaborate with hopes that we will be back on campus sometime again soon.

Even though none of us know what to expect as we enter the new semester, what we do know is that these fearless students are passionate, curious and ready to make their BIC dream a reality.

Welcome, BIC Class of 2022. We can’t wait to see what you bring as you embark on your BIC journey. 


4A's MAIP Fellows Coached, Critiqued, and Celebrated by BICsters

This Summer, BIC Program Director Nancy Tag teamed with Jacquelyn Green, 4A's Manager for Talent, Equity & Inclusion, to transform months worth of conversation into a dynamic MAIP learning segment which paired 300+ MAIP Fellows with 30 BIC Alums who helped coach and critique non-creative MAIP-ers on the value of digital portfolios.  

Traditionally, portfolios have been a creative professional's currency and evidence of proficiency. That’s why most portfolio-development programs (academic degree, certificate, and non-matriculated courses) focus almost exclusively on creative disciplines, such as copywriting, art direction, design, and other content areas.

However, the industry has changed. And so has portfolio technology. It won’t be long before the portfolio is a required part of every talent search. That's why Nancy and Jacquelyn wanted to bring this value to MAIP Fellows this summer -- giving them a jump start on their future. As a portfolio-driven master's program, BIC not only has deep expertise on how to develop portfolios "as evidence" of discipline depth in an integrated framework, but BIC alumni were uniquely qualified and eager to serve as coaches throughout the summer (and hopefully beyond). 

As part of the BIC portfolio-development segment, Professor Tag led a 2-part workshop that delivered the fundamentals of developing a digital portfolio for account managers, strategists, comms planners, and PR practitioners.  For over two weeks, 30 BIC alums provided feedback to MAIP Fellows who earnestly completed exercises, crafted positioning statements, and drafted portfolio homepages. The program wrapped up with an interactive mock interview with eight BIC mentors who’ve “been there/done that” in preparation for MAIP's culminating event, The Face of Talent. 

The success of this multi-faceted collaboration relied on an engaged group of 2020 MAIP Fellows and a dynamic (as always) network of BIC alums -- as well as the coordinating prowess of the 4A's team. Bravo to this inspiring bunch who will lead the industry into the future!  

Singleton Beato Joins BIC Board

A big BIC welcome to longtime BIC supporter Singleton Beato, Global Chief Diversity & Engagement Officer at McCann Worldgroup, where she is responsible for designing and leading strategic initiatives that increase organizational capacity, innovation and growth. Singleton has championed the BIC Program since its launch in 2013, seeding BIC's first professional development fund and connecting BIC Program Director Nancy R. Tag to her vast industry network, including the 4A's Diversity & Inclusion Board. Since then, Singleton has provided opportunities for the program and its students, including serving as a BIC Portfolio Thesis Judge. 

With over 25 years of experience as an accomplished executive, Singleton is recognized for her success driving large scale people and organizational change initiatives across a wide range of industries, having held talent leadership roles at J. Walter Thompson, Crunch Fitness International, and Bloomberg L.P.

Previously, Singleton was EVP, Diversity Strategy and Talent Development at the 4A’s where she provided leadership and advice to senior advertising and media agency executives working to create and activate a strategic approach to D&I.  Singleton was the visionary and architect of high-profile initiatives including The Face Of Talent symposium and the Ad industry’s only Talent Leadership Conference, Talent@2030.  She also led the transformation of the renowned Multicultural Advertising Intern Program (MAIP) and the 4A’s Foundation.  And, after assuming P&L responsibility for Talent Development and Diversity related revenue streams, Singleton consistently delivered revenue and margin growth for the organization.
Singleton received a MS from Fairleigh Dickinson University and serves on several non-profit boards for the Brand Erwin Center for Brand Communications, AdWeek’s D&I Council, the AAF’s Mosaic Council and Own The Room as well as the Advisory Board of the Brand + Integrated Communications program. She has received numerous awards and accolades from the AAF, the 4A’s, the ADCOLOR Coalition, the National Diversity Council, and the World Diversity Leadership Summit.  Additionally, Singleton was named one of 2019’s Most Influential Women In Corporate America by Savoy Magazine and most recently one of AdWeek’s 2020 Women Trailblazers. 

WELCOME to BIC Faculty and Staff -- NEW and Returning

Each semester, BIC is energized by our outstanding faculty who are also powerhouse professionals. As the school year kicks off, BIC welcomes back an impressive roster of instructors for Fall 2020, including Research Professor Belle Frank, Chief Strategy Officer at VMLY&R Global Health Practice,  Strategy Professor Michael Doody, Chief Strategy Officer at The [blank] Project, Creative Track Advisor and Professor Gerardo Blumenkrantz, Strategic Media Professor Carole Walker, Non-Profit Capstone Professor Katina Scott, Partner and Data Analyst at Absolute Magnitude, and Digital Integration Professor Will Parker, Co-Founder Retail Data Trust.

A special welcome to three new BIC faculty who will be teaching advanced track courses in Public Relations, Management, and Creative. 

This Fall, Internal Corporate Branding will be taught by Edward Ford, Senior Director, Client Engagement at Medidata, a health tech company.  He’s held positions at Verizon, Thomson Reuters, McGraw-Hill and Golin, a global PR agency. Whether it’s crafting a strategy, getting in front of the camera, or speaking at a conference, Edward loves the energy of creation and connection. He graduated from Boston College where he completed a BA in communications and history.

The Business of Brands will be taught by Hernando Ruiz-Jimenez, Chief Marketing Officer for New York-Presbyterian.  He’s served in a variety of senior management and marketing roles at a wide range of companies, including Pepsico, Diageo and Triple-S Insurance. Mr. Ruiz-Jimenez holds an MBA from Stanford University and a B.S. in Business Administration from Villanova University. He is a Member and Governance Fellow of the National Association of Corporate Directors and the Latino Corporate Directors Association.

Multi-Media Campaigns will be taught by Ricard Valero, Executive Creative Director at TBWA\Chiat\DayNY. He began his career as an art director in his native Spain and has worked at agencies such as EURO RSCG, Y&R, JWT, BBDO, DDB, and most recently Ogilvy. Ricard’s work has been awarded at the industry's most prestigious festivals including The One Show, D&AD, Art Director’s Club, Clio Awards, and The New York Festivals. He has received over 20 Cannes Lions, including a Grand Prix. His work is also in the permanent collection at MOMA and the Victoria and Albert Museum in London. 

In addition to Marlene Leo, BIC Program Manager, and Mira Steinzor, BIC Design Specialist, BIC welcomes a dynamic support staff that includes current BIC students Brittany Wright and Miriam Prever as well as BIC alumna Ruth Ogbeab BIC ’15 who is currently Senior Project Manager at VMLY&R. 

We're so excited you're here. Welcome to Fall 2020!

The (ADCOLOR) Future is Amera

For years, ADCOLOR has been committed to “supporting the talent of tomorrow, today” through its Futures program which is dedicated to identifying and nurturing the next generation of diverse leaders in the advertising, marketing, media, and public relations industries. This year, the 2020 Futures Class has selected Amera Lulu, BIC ’20, to be among its members. This adds to Amera’s long list of honors, including being named The Drum’s 50 Under 30 in 2018. In addition to being part of the BIC Class of 2020, Amera received her BA in advertising design from CUNY/City Tech. She’s currently an art director at WPP’s Red Fuse. Her honor from ADCOLOR has also been bestowed on BIC students Amber Jackson and Stephanie Cruz. 

The Futures program offers sponsorship to attend the ADCOLOR Conference & Awards, career training through ADCOLOR University, short and long term mentorship, as well as activities designed to inspire creativity and build camaraderie. In order to be selected, diverse candidates must be able to demonstrate how they will Rise Up & Reach Back. In other words, how have they gone above and beyond in their career and how have they gone out of their way to help others?

A big BIC brava to Amera! We’re excited for this recognition and your journey — can’t wait to see your impact on the industry as a member of ADCOLOR's 2020 Futures Class!!

Contently Creates New Creative Platform Where BICsters Shine

Creatively is a new job platform that helps creatives across all disciplines find work. The website and app gives creatives best-in-class portfolio tools to showcase their work, easy ways to connect with collaborators and brands, and powerful search tools to discover freelance and full-time opportunities.  It launched in early May, making its public debut in The Hollywood Reporter, WWD, Mashable, and more.  

Last month, Creatively spotlighted graduates from the class of 2020 on the Creatively website, app, and @hellocreatively social channels. Of course, they wanted to feature BICsters!! In addition to producing a video to spotlight Professor Gerardo Blumenkrantz's take on creative portfolios, the site highlighted these BICsters from the Class of 2020: Carlos Matias, Carmen Quang, Christina Krofon, Melissa Orr, and Taylor Becker.  Check out BICster work at

Donna Dei-Baning Picked as 2020 i'mPART Women's Fellow

A BIG BIC BRAVA to Donna Dei-Baning BIC ’16 who was just selected to be a part of the 2020 Advertising Club of New York’s i’mPART Fellowship Program. 

Donna is currently an Associate Director of Insights at CARAT and received her undergraduate degree in Linguistics and English at Dartmouth College. She joins an elite network of professional women that includes Amber Lynn Jackson BIC ’15 who was one of the Fellowship's inaugural winners in 2016. Carol Burns BIC ’15 was chosen be a Fellow in 2017. 

The AD Club launched i’mPART to raise awareness of the benefits of diversity in business and rally professionals around a shared movement. i’mPART calls to mind “I am part” of a movement to drive change in my industry. The acronym represents the pillars of the initiative – to Promote, Attract, Retain and Train multicultural talent. Over the years, the program has evolved into a career advancement and resource hub, promoting opportunities for New York City’s most exceptional talent, including education and the creation of an ever-evolving talent pipeline.

As part of her yearlong fellowship, Donna will receive all-expense paid trips to exclusive industry conferences, educational workshops, webinars, and master classes, 1:1 executive coaching, neuro-assessments, monthly night school with the prestigious PwC executive training program, executive salon series fostering mentor connections and high-level networking opportunities, 1-year AD Club of NY membership, and access to the industries top leaders. 

BICster Disrupts the Job Hunt in Disruptive Times

It kept popping up: another LinkedIn post with a familiar flyer, taped to the lobby wall of a different agency, each with a customized appeal. The first sighting was intriguing. But the cumulative impact was powerful. And now, Print Magazine's written a piece on it.

Brava to Diana Arutyunyan, BIC Class of 2020 in the Creative Track. Your job hunting is creative, innovative, tenacious, and strategic -- a lot like you. Read the entire piece here >>

Check out Diana's brilliant portfolio  And hire her -- she'll be snatched up quickly!!

5 Things I Learned in Grad School

Thrive Global, Arianna Huffington's company that helps individuals, companies, and communities improve their well-being and performance, just published BIC alumna Vanessa Caro's (Class of 2020) advice-packed blog for those considering graduate school. Entitled "5 things I learned in graduate school that helped me as an entry-level employee," Vanessa outlines why getting her BIC master's degree was worth the ride -- and how to get the most out of your time in as a grad student.

Favorite quote: "Rejection stings like a wasp -- quick and deadly. What matters is what you do with that rejection and how you use feedback to be better than you were yesterday."

Vanessa -- who received the highest portfolio score in the PR track -- writes with wit, wisdom, and generosity. It's an amazing read. Please check it out here >>