BIC's BIG Night at ONE Club's YO Awards Includes a Silver Pencil and Bronze Cube

In an All-Star Awards Ceremony celebrating The ONE Club's Young Ones finalists, BIC teams took home a Silver Pencil, a Bronze ADC Cube, a Client Pitch Honorable Mention, and two Merits. Instructors Jason Stefanik and Andy Currie were also part of the celebration. The biggest BIC winner of the night was “The Crisis Collection,” by Roxie Xie, Melissa Orr, Jose Fresan, and Lorenzo Lasagna, which won a Silver Pencil.

“Be the Canvas,” an out-of-home campaign for Il Makiage by Yimin Wu, Kenneth Medina, John Holliday–Stewart, Diana Arutyunyan, David Puccio, and Mohamed Amribet, won the Bronze ADC Cube.

Both teams walked across the stage to receive their awards in front of a packed audience at Metropolitan West. Merit Winners Carmen Quang, Taylor Becker, Carlos Matias, and Raymond Sein, who created an experiential campaign for Brooks Running entitled “Brooks’ Non-Runners Non-Running Club,” were also in the audience. The “Be the Canvas” campaign also won a One Show Merit.

“The Crisis Collection” also received Runner-Up honors in The One Show’s Client Pitch which was presented on Monday, May 6th and announced at the Tuesday awards show. Among the other ten Client Pitch finalists, Natalie Alcide, Sahana Chowdhury, Sara Ledra, and Amera-Rime Lulu also pitched their Il Makiage campaign "Malaria Can't Stop Fabulous."

The six finalists for Young Ones 2019 was BIC’s best showing EVER. Twenty-seven of our incredibly talented BIC students brainstormed, collaborated, conceived, and ultimately executed six campaigns in the Spring Competition Ready one-credit intensive taught (once again) by Jason Stefanik, who helped BICsters win two GOLD Pencils and a Merit in 2016 and 2017. This year, he was joined by Andy Currie as co-instructor. Sessions started back in November and culminated in six submissions on March 15th. It was an amazing ride characterized by tremendous hard work. As Jason states, "Our humble goal was to get our students into the One Show. Today we found out half the entries in our class are One Show Finalists."

According to The ONE Club, this year's Young Ones competitions — the Young Ones Brief, Young Ones ADC and Young Ones Portfolio — attracted an especially talented group of students. When the dust cleared and the esteemed juries finished their scores, 432 entries from 22 different countries made the Finalist list. Even better, a record 100 different schools are represented here, showing that budding young talent is coming from everywhere.

More about Creative Week:  this year, it was held from May 6-11 in New York. It is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. Home to The ONE Show, Young Ones Competition, The ONE Show Creative Summit as well as networking and learning events that highlight the power of creativity, attract thousands of creative types from all over the world.

More about The ONE Club: The One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world's foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the 'keeper of the flame' for advertising creatives. The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work.  Further, The One Club exists to educate and inspire students of the business and to benefit the next generation of creatives through scholarships, portfolio reviews and annual student exhibitions and competitions. 

Sir Martin @BIC Tells All with Vision, Wisdom, and Candor

Sir Martin Sorrell with BIC Professor Michael Farmer and BIC Program Director Nancy R. Tag. 

In our last @BIC event of the year, Sir Martin Sorrell was interviewed by BIC Professor Michael Farmer at The Princeton Club in front of a crowd of BIC students, faculty, industry hot shots, and the press. The engaging conversation detailed his historic, 33 year journey as CEO of WPP where he ushered in the era of the holding company, forever changing the landscape of the marketing communications industry. Offering up some newsworthy tidbits, Sir Martin described the evolving role of the holding company. He also spoke passionately about his current venture S4 Capital.

The next day, The Drum's headline "Sir Martin Sorrell wants nothing to do with 'slow growth' traditional advertising" captured his latest strategy of acquiring advertising and marketing services companies that focus on content creation, first-party data and programmatic, in order to get faster, better and cheaper results in fast-growth digital channels.

“Clients don’t care where the talent comes from,” Sorrell said, adding that clients just want results.

Sir Martin spoke candidly on the future of holding companies from his unique perspective; as former CEO of WPP, he built it from a $1.3 million "shell" company in 1985 into the world's largest advertising and marketing services company with a market value of $20 billion, 170,000 employees, and 3,000 offices in 112 countries. He was the longest-serving chief executive of a FTSE 100 company.  Today, Sir Martin believes that each of the big six holding companies needs to operate as one agency, not as a portfolio of agencies. He told Professor Farmer that they should transform from holding companies to services companies — single agencies with multiple disciplines, he said. Sorrell pointed to McKinsey & Company, though not an agency, as a good example.

“There’s not enough differentiation between the creative agencies,” he said. Plus, he added, the holding companies lose more by having competing brands rather than one brand. Sorrell believes a main obstacle to this is also a paradox: agency CEOs who fight passionately for their companies' distinctive brand value.

Building on a theme developed in Michael Farmer's book, Madison Avenue Manslaughter, Sorrell said: “The crushing weight procurement has had on advertising” had drastically changed the business and margins.

Following the interview, Michael Farmer signed copies of the latest edition of his book which includes a forward by Sir Martin as well as a chapter.  Now in its 3rd printing, the book is a "a call to action for the 21st century breed of 'mad men,' which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers."

BIC is thrilled that Professor Farmer was able to entice Sir Martin to sit across the chair from him for a one-on-one interview at this amazing @BIC lecture. The midtown location of The Princeton Club was generously funded by Michael Farmer who is also a BIC Board member.

ABOUT The @BIC Lecture Series: BIC's signature forum brings thought leaders and industry icons to campus each semester. Past lecturers have included IPG's Michael Roth, Ketchum CEO Barri Rafferty, Iconic Designer Paula Scher, TBWA\Chiat\DayNY CEO Rob Schwartz, GroupM CDO/CEO Rob Norman, Golin CEO+ Matt Neale, Weber Shandwick President Gail Heimann, as well as authors Michael Farmer, Douglas Davis, Marion Salzman, Douglas Rushkoff, and Sandra Stahl.

24-Hour Idea Wins $25,000 Startup Prize at Zahn's Pitch Night

Last semester, Penelope Herrera BIC '20 signed up for BIC's 24-Hour Idea Hack course that partnered with VMLY&R and the Ad Council to bring together students from across the CCNY campus. Interdisciplinary teams spent an entire day (and night) together to come up with ideas on how to encourage more young girls to pursue paths in STEM (Science, Tech, Engineering, and Math).
Scene from the all-nighter 24-Hour Idea Hack back in December 2018 where STEM Hive was born.

Her team's idea, STEM Hive, took home the first place prize. But Penelope didn't stop there. Inspired by the idea's potential, she won a competitive spot in The Zahn Center for Innovation's incubator and further developed it.

Fast forward to Zahn's Final Pitch Night on Thursday, May 9th, when STEM Hive won the $25,000 Standard Chartered Women+TechNYC prize which bolsters women's opportunities to be a part of the NYC tech & entrepreneurship scene.

It was an astonishing feat. Almost 200 students, faculty, staff, venture capitalists, entrepreneurs, mentors, sponsors, and family members watched in awe as eight startups gave it their all and pitched for the chance to win the grand prizes in each of Zahn's four competition categories. CCNY President Vince Boudreau described it this way: “What you’ll see here tonight is the future of CCNY–nimbleness, adaptiveness, that entrepreneurial thinking, is the future, and there’s no better time to be here.”

STEM Hive is a non-profit organization on a mission to make sure that girls never lose their interest in STEM and pursue careers in the field. They’ll use a combination of near-peer mentorship, workshops, skill-building curriculum, and more to keep young girls engaged in STEM. The multi-disciplinary team is made up of BICster Penelope Herrera, Biochemistry major Karla Jacome, Biology major Carolina Perez, and Computer Engineering major Daniel Gaston.

The journey from concept to pitch required commitment and stamina. According to Penelope: As part of the Zahn incubator, "we would attend a boot camp every Thursday, 12:15-1:45. Before attending, we had weekly videos to view on the week's boot camp guest speaker(s). We would attend, listen to them, and see groups pitch their assigned week. [Afterwards,] groups were lined up to have mentor meetings with the guest speakers to help with our business... My group attended a high school and conducted workshops as well... We had a tabling at City College for the New York Science and Engineering fair. Overall, we conducted six workshops with over 120 students in addition to pitching to IBM at their headquarters."

What an amazing accomplishment. A big BIC BRAVO to Penelope and her team.

About the Zahn Innovation Center: Launched with a gift by the Moxie Foundation in 2012, The Zahn Center is a startup incubator located at the City College of New York offering co-working space and an array of resources including: annual competitions, a startup bootcamp, mentorship and pro-bono services, networking opportunities, and rapid prototyping facilities. The Center inspires CCNY students to approach their education as changemakers, transforming classroom learning into real-world application. Each semester we partner with various academic departments to create curricula to cultivate the entrepreneurial mindset. We also pair students with startups and other companies in the NYC area through our robust internship program.

About The Standard Chartered Women+Tech4NYC Prize: Among the four competition categories at The Zahn Innovation Center, this award celebrates women founders specifically. This category is meant to bolster the NYC tech & entrepreneurship scene (already the best place for female founders) with even more women in c-suite positions. The startups in this category will define what Silicon Alley will be known for, and represent a variety of fields from robotics to edtech.

BICsters Win Best Team Presentation at H&A Grad Symposium

Big BIC congrats to Carmela Vecchione, Mohamed Amribet, Shane Tepper, and Sanjana Chowdhury who won the big prize at the H&A Graduate Student Research Symposium on Thursday, May 9th.

This year, the division of Humanities and the Arts organized a celebration of the most dynamic work coming from graduate students studying disciplines as varied as Digital and interdisciplinary Art Practice (DIAP) to philosophy.

The winning BIC team presented "The STEM Force," a project that they had developed last semester in BIC's 24-Hour Idea Hack course that partnered with VMLY&R, the Ad Council, and the Zahn Center to increase young girls' interest in STEM (Science, Tech, Engineering, and Math).  This team wanted to encourage young girls ages 11-15 to stick with STEM by creating new role models in the form of superheroes. According to Carmela, "our rationale is that young girls look up to pop culture for inspiration and we usually see the smart, intelligent characters in TV shows/movies/cartoons as the socially awkward girl who is portrayed in a very stereotypical (sometimes negative) way."
The team's goal was to break this cycle by giving young girls diverse, authentic representation in the form of four female, teenage superheroes who possess extraordinary S.T.E.M. powers... The STEM Force! featuring Sofia, Tatiana, Evelyn, and Mileva. Each character specializes in one-part of the STEM acronym and are named after prominent women who were early trailblazers within the field.

The award of $300 was split among the team members. But as Carmela says, the prize money was just the cherry on top: "The feedback we got was just amazing! People seem very into our proposal, which makes us think it can actually be worth pursuing! Who knows?!"

Marcus Graham Project Picks Jen Cuffari for Summer iCR8™ Bootcamp

This summer, Jennifer Cuffari BIC '19 will be heading to Dallas to participate in the competitive Marcus Graham Project iCR8™ Summer Bootcamp where she'll join 12 other awardees to form a pop-up agency to provide consultancy for a select non-profit organization as well as a large corporation and a start-up. As one of BIC's stellar art directors in the Creative Track, Jen had been honored last year by The LAGRANT Foundation with a scholarship as well as a 3-day pre-professional development workshop and networking event in New York City.

Jen follows BIC alums from the Class of 2019, Natalie Alcide and Kelvin Morales, who worked on a MGP project last summer with Procter & Gamble which led to a produced social campaign to encourage more diverse perspectives. Running in February 2019, it was not only created by Natalie and Kelvin, but prominently featured them.

ABOUT The Marcus Graham Project: Inspired by a blog written by Tiffany R. Warren, Chief Diversity Officer of The Omnicom Group and Founder of the AdColor Industry Coalition, the goal of the Marcus Graham Project's iCR8 Summer Boot Camp is to identify opportunities in the industry and those interested in pursuing them. The curriculum design was inspired by the 1969 Agency Primer written by Bill Sharp entitled, “How to Be Black And Get a Job in The Advertising Business Anyway.” Approaching its 9th year, the Marcus Graham Project’s experiential learning methodology is specifically designed to provide diverse aspirants in the field of marketing and media, including advertising, PR & social media with the exposure and experience necessary to solidify careers within the industry.

Two BIC Teams Make 2019 Young Ones Client Pitch

A BIG BIC Congrats to the TWO BIC teams that have been selected for The ONE Show's 2019 Young Ones Client Pitch. Ten teams from around the globe were selected to pitch their work directly to the client from 9 to noon on Monday, May 6th. Could be historic. It's definitely epic. The winners will receive a $2,000 prize and will be announced at the Young Ones awards ceremony on Tuesday, May 7.

This year's Client Pitch teams include BICsters:

Jose Fresan, Lorenzo Lasagna, Melissa Orr, and Roxie Xie who will pitch their campaign "The Crisis Collection" on behalf of Il Makiage and Natalie Alcide, Sahana Chowdhury, Sara Ledra, and Amera-Rime Lulu who will pitch their campaign "Malaria Can't Stop Fabulous" also on behalf of Il Makiage.

With barely a week between finding out that they made the finals and the actual pitch performance, our BIC teams have little time to rehearse. But thanks to initial campaign help from instructors Jason Stefanik and Andy Currie, they'll be plenty prepared!

Good luck to our BIC teams! Check back to find out how they did...
BICsters Pitching Donuts for Peace in 2017
ABOUT: The Client Pitch Competition offers students a chance to win an award by pitching their Young Ones Competition entries to a group of top creatives and client representatives. While the Young Ones Competition is judged solely by creative excellence and idea, the Client Pitch Competition is judged by the participants' ability to create and articulate a focused strategy and the persuasiveness of the marketing pitch.

The One Club will select the best submissions, and the finalist teams will give a 10-minute live presentation to a panel of judges in May in New York City. The winning team will then be announced and awarded with $2,000 at the One Show Young Ones Awards Ceremony.

A Salute to SIX BICster TLF Scholarships

BIC salutes the six students who have been awarded $3,750 scholarships by The LAGRANT Foundation (TLF) -- the most from any school in a single year. They will also be honored at a 3-day Scholarship & Donor Reception and Networking event in Cincinnati, Ohio, at the end of May. The event is sponsored and hosted by Proctor and Gamble (P&G). Craig Buchholz, Chief Communications Offer at P&G will serve as the host committee chair and Daryl McCullough, Global Chairman & CEO at Citizen Relations as the host committee co-chair. Pulitzer Prize winner and current communications director at the Center for Constitutional Rights, Chandra M. Hayslett, will serve as the keynote speaker for the event

This year's recipients are: Mohamed Amribet '20, who has a BBA in Marketing Communications from Berkeley College, John Holliday-Stewart '20 who has a BS in Public Relations from Middle Tennessee State University, Carlos Matias '20 who has a BS in Mass Communications from St. John's University, Carmen Quang '20 who double majored in Psychology and Communications at City College/Macauley Honors College, Raymond Sein '20 who has a BS in Advertising and Marketing Communications from FIT, and Kamattie Singh '20 who has a BS in Speech Communications from Saint Joseph's College.

They join 14 other BIC students who have been awarded TLF scholarships since BIC launched in 2013: Amber Jackson, Frederick Garcia, Donna Dei-Baning, Dalisbeth Galvez, Melissa Julien, Priscilla Parra, Charisse Holder, Erica Lopez, Sean Feol-Baugh, Jennifer Cuffari, LaToya Heron, Amera Lulu, Kelvin Morales, and Rebecca Rivera. TLF has generously given BIC students over $80,000 in scholarship money.
For over twenty years, TLF has been dedicated to supporting talented ethnic minority communications students from all over the country. This year, BIC students are among 26 graduate students from universities such as Harvard, Emory, UPenn, Columbia, London School of Economics, Stanford, Georgetown, and Northwestern. “The scholarship applications received this year were exceptional,” said Mr. Kim L. Hunter, Chairman & CEO of The LAGRANT Foundation. In recognizing this year's six BIC recipients, Mr. Hunter stated: "Your program has great students and are truly the future of the business."