Barri Rafferty Named Global President of Ketchum

7/30/2016 Unknown 0 Comments

A big BIC congrats to Ketchum CEO of North America and BIC Board Member Barri Rafferty as she adds the title Global President to her impressive resume. During her tenure at Ketchum, Barri Friedman Rafferty has held several different roles to support the agency’s overall business goals, including overseeing the global brand marketing practice and running the New York, Atlanta and Dallas offices. She also oversaw specialty units such as digital, entertainment, sports, and multicultural, some of which have since grown into full-fledged complementary businesses. She is part of the nine-member Worldwide Executive Committee, which focuses on guiding the strategy, client service and performance of the agency. Rafferty has a legacy of client service and continues to advise many of the agency’s largest clients, including Gillette, P&G, Frito Lay, Weight Watchers, Ikea, Chase and Mattel. Outside of Ketchum, she participates in a number of groups, such as the sustainability task force for the World Economic Forum. She is also active in the Public Relations Society of America New York Chapter and is a former chapter president. In 2012, she received the PRSA President’s Award for her many contributions. 

According to a recent article in The Holmes Report, Rafferty is known for a “borderless approach” that calls for “liquid teams” that incentivize agency leaders to put the best talent onto an account, regardless of the P&L structures. She also created Ketchum’s virtual reality division and works closely with digital lead Debra Forman on the firm’s fastest growing unit.

Read more about her appointment from The Holmes Report.

BIC is Buenos Aires Bound

7/19/2016 Unknown 0 Comments

BIC Professors Nancy Tag and Gerardo Blumenkrantz will be honored guests at the University of Palermo's VII Latin American Congress on Design Education which begins next week on July 25th. They will give a keynote presentation on branding and integrated communication as well as lecture on BIC's unique approach. While there, BIC will be building a strong and long lasting relationship not only with UP,  but also with a vast network of schools in South America. Deans from 20 countries will be there, along with about 1,000 students. 

The Conference is organized by the Design Schools Forum, the only formal and academic exchange network that brings together more than 350 institutions in Latin America, and has the backing of an Academic Committee (comprised of members of the Forum). The three day event, organized by the Faculty of Design and Communication at the University of Palermo, aims to share experiences, plan joint activities, raise relevant issues and realize academic and institutional projects designed to enrich the training of designers across the continent and to make a positive impact on the quality of the practice of all areas of Design and Communication.