WELCOME to BIC Faculty and Staff -- NEW and Returning

8/31/2020 Unknown 0 Comments

Each semester, BIC is energized by our outstanding faculty who are also powerhouse professionals. As the school year kicks off, BIC welcomes back an impressive roster of instructors for Fall 2020, including Research Professor Belle Frank, Chief Strategy Officer at VMLY&R Global Health Practice,  Strategy Professor Michael Doody, Chief Strategy Officer at The [blank] Project, Creative Track Advisor and Professor Gerardo Blumenkrantz, Strategic Media Professor Carole Walker, Non-Profit Capstone Professor Katina Scott, Partner and Data Analyst at Absolute Magnitude, and Digital Integration Professor Will Parker, Co-Founder Retail Data Trust.

A special welcome to three new BIC faculty who will be teaching advanced track courses in Public Relations, Management, and Creative. 

This Fall, Internal Corporate Branding will be taught by Edward Ford, Senior Director, Client Engagement at Medidata, a health tech company.  He’s held positions at Verizon, Thomson Reuters, McGraw-Hill and Golin, a global PR agency. Whether it’s crafting a strategy, getting in front of the camera, or speaking at a conference, Edward loves the energy of creation and connection. He graduated from Boston College where he completed a BA in communications and history.

The Business of Brands will be taught by Hernando Ruiz-Jimenez, Chief Marketing Officer for New York-Presbyterian.  He’s served in a variety of senior management and marketing roles at a wide range of companies, including Pepsico, Diageo and Triple-S Insurance. Mr. Ruiz-Jimenez holds an MBA from Stanford University and a B.S. in Business Administration from Villanova University. He is a Member and Governance Fellow of the National Association of Corporate Directors and the Latino Corporate Directors Association.

Multi-Media Campaigns will be taught by Ricard Valero, Executive Creative Director at TBWA\Chiat\DayNY. He began his career as an art director in his native Spain and has worked at agencies such as EURO RSCG, Y&R, JWT, BBDO, DDB, and most recently Ogilvy. Ricard’s work has been awarded at the industry's most prestigious festivals including The One Show, D&AD, Art Director’s Club, Clio Awards, and The New York Festivals. He has received over 20 Cannes Lions, including a Grand Prix. His work is also in the permanent collection at MOMA and the Victoria and Albert Museum in London. 

In addition to Marlene Leo, BIC Program Manager, and Mira Steinzor, BIC Design Specialist, BIC welcomes a dynamic support staff that includes current BIC students Brittany Wright and Miriam Prever as well as BIC alumna Ruth Ogbeab BIC ’15 who is currently Senior Project Manager at VMLY&R. 

We're so excited you're here. Welcome to Fall 2020!

The (ADCOLOR) Future is Amera

8/06/2020 Unknown 0 Comments

For years, ADCOLOR has been committed to “supporting the talent of tomorrow, today” through its Futures program which is dedicated to identifying and nurturing the next generation of diverse leaders in the advertising, marketing, media, and public relations industries. This year, the 2020 Futures Class has selected Amera Lulu, BIC ’20, to be among its members. This adds to Amera’s long list of honors, including being named The Drum’s 50 Under 30 in 2018. In addition to being part of the BIC Class of 2020, Amera received her BA in advertising design from CUNY/City Tech. She’s currently an art director at WPP’s Red Fuse. Her honor from ADCOLOR has also been bestowed on BIC students Amber Jackson and Stephanie Cruz. 

The Futures program offers sponsorship to attend the ADCOLOR Conference & Awards, career training through ADCOLOR University, short and long term mentorship, as well as activities designed to inspire creativity and build camaraderie. In order to be selected, diverse candidates must be able to demonstrate how they will Rise Up & Reach Back. In other words, how have they gone above and beyond in their career and how have they gone out of their way to help others?

A big BIC brava to Amera! We’re excited for this recognition and your journey — can’t wait to see your impact on the industry as a member of ADCOLOR's 2020 Futures Class!!