Experiencing Data — as Explained by Will Sandwick
5/14/2016 Unknown 0 Comments
Mediating Brand Experience with Zack Green
5/14/2016 Unknown 0 Comments
The ONE Club's YOUNG ONE's Gold Pencil Winner
5/13/2016 Anonymous 0 Comments
Congratulations to BICsters Megan Fullagar, Benjamin Kent, Marta Mugica, Liana Pantzari, and Karina Ramos Salce, for winning the Gold Pencil for your submission in the Empathy to Equality video category.
Zahn Center's $5,000 + Audience Choice Award Goes to Hank Lin's Start-up FRIP
5/13/2016 Unknown 0 Comments

A few months ago, BICster Tung-Han Lin (Hank) joined a team that wanted to solve a problem: take the tedium out of planning educational field trips. Hank signed on as brand manager of what soon became known as FRIP and was chosen to be an elite start-up nurtured by the Zahn Innovation Center at City College. On Thursday, May 12th, Hank's team was awarded $5,000 at Zahn's FINAL Pitch. Competing against seven other finalists, FRIP also received $1,000 for winning the Audience Choice Award. He was joined by BIC Professor and all-around Zahn mentor Gerardo Blumenkrantz.
Thinking about brand value from the inside out is Hank’s expertise. But his visual brand identity has also helped FRIP stand out. He's designed T-shirts, a logo, and other branding material. According to Hank, “There are way more things you can do than things you can't do when it comes to building a brand.”
More about the Zahn Innovation Center: We are a startup incubator located at the City College of New York offering co-working space and an array of resources including: annual competitions, a startup bootcamp, mentorship and pro-bono services, networking opportunities, and rapid prototyping facilities. The Zahn inspires CCNY students to approach their education as changemakers, transforming classroom learning into real-world application. Each semester we partner with various academic departments to create curricula to cultivate the entrepreneurial mindset. We also pair students with startups and other companies in the NYC area through our robust internship program.
BIC Wins Gold Pencil at The One Club’s YOUNG ONES Competition.
5/11/2016 Anonymous 0 Comments
In a packed ballroom at the Metropolitan Pavilion last night, the BIC team of Megan Fullagar, Benjamin Kent, Marta Mugica, Liana Pantzari, and Karina Ramos Salce, accepted the Gold Pencil for its submission in the Empathy to Equality video category. Chosen from among submissions all over the globe (from Milan to Mumbai, Rio de Janeiro to Stockholm) by a jury of top industry professionals and educators, the BIC team bested the competition -- and were chosen to be the last team to take to the podium -- to win top honors with "Effigies to Equality," a campaign that seeks to address the shocking fact that there are no female statues among the numerous effigies in Central Park (which includes the rescue dog Balto and King Władysław II Jagiełło of Poland).
See more photos in our GALLERY.
Adweek Showcases BICster Castro Desroches
5/07/2016 Anonymous 0 Comments
On Thursday, May 5th, Adweek dedicated an entire article to BICster Castro Desroches' unique approach to his portfolio. The article titled "This Art Director Put His Entire Portfolio and Biography on Instagram as Two Giant Grids: A Life and a Career, 'Frame by Frame'" garnered over a thousand shares in less two days. Feature writer Patrick Coffee included the entire length of Castro's Instagram portfolio as well as a link to the portfolio-driven BIC program.
According to Castro, his Instagram portfolio @castro.frame is "a timeline of my artistic milestones, when I was in school, certain things in my early childhood and a startup I had a while back." Most of the individual entries include additional information leading to a "Skill Acquired" conclusion. And throughout the chronology he interspersed video snippets of early computer-focused TV shows, Dragonball Z clips and software demos to better illustrate his progression.
Coffee writes: "The set Instagram layout allowed him to experiment a bit. At a specified 'Turning Point' and 'Pivotal Moment' in the story, users must physically turn their phones to view it correctly."
Read the full article here.
Post SABRE, Arun Sudhaman of The Holmes Report Visits BIC
5/07/2016 Anonymous 0 Comments
THREE BIC teams selected for ONE Show Client Pitch
5/07/2016 Anonymous 0 Comments
This year's Client Pitch teams will include BICsters:
Marika Bailey and Naushika Perera for their presentation of the TogetHER app; Ben Miftari, Enmanuel Vargas, and Saif Mohammad Ishtiaque for their presentation of the "22% Difference"; and Megan Fullagar, Benjamin Kent, Marta Mugica, Liana Pantzari, and Karina Ramos Salce for their presentation of "Effigies for Equality."
To help cram for the event which were to be held only a few days after students were notified, BICsters got some "speed coaching" from 2007 Client Pitch winner and CCNY alum Sal Lombardo who's now an art director at Y&R.
ABOUT: The Client Pitch Competition offers students a chance to win an award by pitching their Young Ones Competition entries to a group of top creatives and client representatives. While the Young Ones Competition is judged solely by creative excellence and idea, the Client Pitch Competition is judged by the participants' ability to create and articulate a focused strategy and the persuasiveness of the marketing pitch.
The One Club will select the best submissions, and the finalist teams will give a 10-minute live presentation to a panel of judges in May in New York City. The winning team will then be announced and awarded with $2,000 at the One Show Young Ones Awards Ceremony.
BICsters Present at the Second International Congress
5/07/2016 Anonymous 0 Comments
On May 5th, Professor and BIC Creative Track Director Gerardo Blumenkrantz along with BIC students Marta Mugica and RocÃo Rivera (both BIC '17) presented at The Second International Congress on "The Evolution of Creative Advertising in Spain and the US" at this year's conference on Historical Links between Spain and North America held here in New York City.

Professor Blumenkrantz was the panel coordinator who introduced the panelists and the theme “Feminism Strikes Back. Or Not: The Humorous Portrayal of Males in Contemporary Spanish and U.S. Advertising." Rocio spoke for 15 min on the evolution of advertising in the U.S and was followed by Marta who did the same for Spanish advertising. Panelists then compared commercials from both countries as they relate to male stereotyping. The event was organized by CCNY’s Division of Interdisciplinary Studies, Instituto Cervantes and The Franklin Institute of the Universidad de Alcalá. A link to the program is here.
Marta and Rocio's submissions were based on analysis that they began to formulate in BIC's foundation course in Idea Development taught by Professors Nancy Tag and Blumenkrantz.
UJA honors Rob Norman
5/07/2016 Anonymous 0 Comments
Welcome to the Master's in BIC @ The City College of New York. It's a graduate program. A laboratory. A think tank. A training ground.
As the ONLY graduate program to teach branding and integrated communications in an integrated way...
BIC graduates strategic-minded art directors, creative brand managers, insightful copywriters, business-oriented strategists, and integrated public relations practitioners.
Curious? Contact us Here.
Blog Archive
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2016
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May
(11)
- Whitney Delgado’s Journey from Art to Shinola
- Experiencing Data — as Explained by Will Sandwick
- Mediating Brand Experience with Zack Green
- The ONE Club's YOUNG ONE's Gold Pencil Winner
- Zahn Center's $5,000 + Audience Choice Award Goes ...
- BIC Wins Gold Pencil at The One Club’s YOUNG ONES ...
- Adweek Showcases BICster Castro Desroches
- Post SABRE, Arun Sudhaman of The Holmes Report Vis...
- THREE BIC teams selected for ONE Show Client Pitch
- BICsters Present at the Second International Congress
- UJA honors Rob Norman
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May
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George Lois on BIC
Hayes Roth on BIC
