CMYK Top New Creatives Spring 2019 Spotlights Six BICsters

6/27/2019 Unknown 0 Comments

The CMYK Top New Creatives Showcase 59 has been officially published, featuring four Merit winning campaigns from BIC!

 This season's 130-piece collection of art direction, copywriting, design, illustration, and photography encompasses more than 70 artists from 30 different design programs across the globe.


AD Jose Fresan '20 and CW Melissa Orr '20 were awarded Merits for two campaigns ("Knowledge for the People," Part One and Part Two) on behalf of The New York Public Library, done in Cassondra Bazelow '16 and Caroline Monday's Concept Class.

"Our objective was to get New York City residents who live in an expensive city to join the New York Public Library by showing how it is one of the only free institutions available to them. We borrowed the aesthetic and language of well-known socio-cultural movements in order to emphasize the concept that free knowledge is a symbol of our democracy."


"Following our 'Knowledge for the People' concept, we created four print ads and five extensions to showcase the power of expanding this campaign."

Another Merit winning campaign done on behalf of NYPL called "NYPL Doesn't Cost a Thing" was created by AD Carmela Vecchione '20 and CW Carlos Matias -- also done in Cassondra Bazelow '16 and Caroline Monday's Concept Class.

"Children have playgrounds and adults have Starbucks, but where can Gen Z go when they want to escape? The library is the only place where they can be themselves—they’re not being watched over, told what to do or getting kicked out because they didn’t order anything.

Our print campaign positions the NYPL as an escapist environment where Gen Z can be themselves while getting away from their daily struggles and financial responsibilities. The campaign consists of two print executions and a partnership with the MTA where we created NYPL-branded MetroCards."


The fourth Merit winner -- also done in Cassondra Bazelow '16 and Caroline Monday's Concept Class -- was by AD Diana Arutyunyan '20 and CW William Howard '20. This campaign called "Unwrap Your Inner Child" was on behalf of Hershey's Chocolate.

"Hershey's Chocolate bar has been found to elicit nostalgia associated with childhood. With this campaign, we wanted to show that this association is so influential that it might have a direct impact on your adulthood."

Congrats, BICsters, for being recognized in CMYK New Top Creatives Showcase 59!! Bravo!!!

BICsters Pitch. Diageo Picks. Everyone's a winner. But the prize goes to...

6/14/2019 Unknown 0 Comments

Natalie Ahhhhhlcide is BIC's Fresh Grad for AIGA's 9th Annual NYC Event

6/06/2019 Unknown 0 Comments

Tonight, BIC was proudly represented by Natalie Alcide at AIGA’s 9th Annual Fresh Grad event. She presented her BIC team’s Bailey Ahhhhhhhlmande campaign at The New School on Thursday, June 6th, along with a select company of recently graduated peers from other illustrious local and regional graduate design-oriented programs, including Parsons School of Design, Cooper Union, NYU Tisch, SVA’s MPS in Branding, Pratt Institute, and SCAD.

Natalie presented her project as an integrated campaign that inserts the splendor of sacred downtime into the hectic daily life of the urban millennial. She was poised. Professional. Compelling. And funny. One member of the audience, BIC Program Director Nancy R. Tag, proclaimed it the best presentation of the evening.

What is Fresh Grad?
 It's a yearly event held by the American Institute of Graphic Arts
(AIGA) that offers graduate design students a chance to present their thesis and represent their school in a public forum to an enthusiastic and supportive audience.

Each graduate has 5 minutes (exactly) to present. This requires students to create tightly edited, timed keynote presentations and lots of practice, practice, practice (no sweat for Natalie)! After the presentations, all graduates take the stage for a moderated Q&A. A light reception was held afterwards.

Congrahhhhhts, Natalie. You rocked it. A real “cherry on top” of a month of amazing accomplishments — including getting your MPS in BIC!!

TLF Celebrates Honorees in Cinci

6/03/2019 Unknown 0 Comments

We're Number 5 -- A Big BIC Bravo to the Class of 2019

6/02/2019 Unknown 0 Comments

This Spring, BIC graduated its 5th cohort, the Class of 2019. Thirty-three students. One singularly sensational class. From India to Georgia. From Brooklyn to the Bronx. Each with a signature giggle, grimace, or grin.  With college degrees as varied as electrical engineering, law, theater, comparative literature, interior design, and African-American studies, they’ve parleyed their BIC expertise into professional positions at places like Google, Catch, Grey, Weber Shandwick, Essence, Universal McCann, and Canvas Blue.

In the past 24 months, their multi-cultural and cross-disciplinary talents have yielded One Show Merits and Client Pitches, five The LAGRANT Foundation scholarships, two Marcus Graham Project fellowships, Grad Symposium First Place Prizes, CMYK Top 100 Creatives honors, a DezMax scholarship, and a Re:Frame fellowship. We celebrated the Class of 2019 not just as graduates of the BIC program, but as visionaries who will lead us into the future with integrity, nimble minds, grit, lots of heart, and good humor.

In the past two years that started at Orientation on August 22, 2017, BIC's 5th cohort learned how to code in a day, make a social impact for Harlem Grown, and helped Sandy Hook Promise engage high schoolers in order to reduce gun violence. This Spring, they created a sweet spot for Bailey’s Almande by living in the NOW and making it by me. They presented like pros at the Diageo Client Pitch -- strategically, persuasively, theatrically. And then when it was over, we all said: Ahhhhhhhhh!

At the graduation celebration on Wednesday, May 29th, the following students were acknowledged for receiving the highest track scores at Tuesday's Portfolio Defense:

Emily Herrera in the Creative Track, with a 7.62 out of 9
Nai Chen Liu in the Management/Planning Track, with an 8.00 out of 9
Matt Hamilton in the Public Relations Track, with an 8.875 out of 9

The following students received certificates for the highest GPAs:

Katie Kistner O’Neal had a 3.85 out of 4.00
Clarissa Moses had a 3.87 out of 4.00
Matt Hamilton had the highest GPA of 3.975 out of 4.00

At our graduation celebration, BIC Program Director Nancy R. Tag acknowledged the Class of 2019's tenacity, deep conviction, bravery, and good-heartedness by reading  from Kent Keith’s The Paradoxial Commandments.

"People are illogical, unreasonable, and self-centered.

Love them anyway.

If you are successful, you will win false friends and true enemies.

Succeed anyway.

The good you do today will be forgotten tomorrow.

Do good anyway.

Honesty and frankness make you vulnerable.

Be honest and frank anyway.

The biggest men and women with the biggest ideas can be shot down by the smallest men and women with the smallest minds.

Think big anyway.

What you spend years building may be destroyed overnight.

Build anyway.

People really need help but may attack you if you do help them.

Help people anyway.

Give the world the best you have and you may get kicked in the teeth.

Give the world the best you have anyway."

Onward, BIC Class of 2019.

For more photos, please go to our gallery here >>