CMYK Top New Creatives Spring 2019 Spotlights Six BICsters
The CMYK Top New Creatives Showcase 59 has been officially published, featuring four Merit winning campaigns from BIC! This season's 130-piece collection of art direction, copywriting, design, illustration, and photography encompasses more than 70 artists from 30 different design programs across the globe.
Campaign One >> KNOWLEDGE FOR THE PEOPLE (NYPL) PART 1
AD Jose Fresan '20 and CW Melissa Orr '20 were awarded Merits for two campaigns ("Knowledge for the People," Part One and Part Two) on behalf of The New York Public Library, done in Cassondra Bazelow '16 and Caroline Monday's Concept Class.
"Our objective was to get New York City residents who live in an expensive city to join the New York Public Library by showing how it is one of the only free institutions available to them. We borrowed the aesthetic and language of well-known socio-cultural movements in order to emphasize the concept that free knowledge is a symbol of our democracy."
Campaign Two >> KNOWLEDGE FOR THE PEOPLE (NYPL) PART 2
"Following our 'Knowledge for the People' concept, we created four print ads and five extensions to showcase the power of expanding this campaign."
Campaign Three >> NYPL DOESN'T COST A THING
Another Merit winning campaign done on behalf of NYPL called "NYPL Doesn't Cost a Thing" was created by AD Carmela Vecchione '20 and CW Carlos Matias -- also done in Cassondra Bazelow '16 and Caroline Monday's Concept Class.
"Children have playgrounds and adults have Starbucks, but where can Gen Z go when they want to escape? The library is the only place where they can be themselves—they’re not being watched over, told what to do or getting kicked out because they didn’t order anything.
Our print campaign positions the NYPL as an escapist environment where Gen Z can be themselves while getting away from their daily struggles and financial responsibilities. The campaign consists of two print executions and a partnership with the MTA where we created NYPL-branded MetroCards."
Campaign Four >> UNWRAP YOUR INNER CHILD
The fourth Merit winner -- also done in Cassondra Bazelow '16 and Caroline Monday's Concept Class -- was by AD Diana Arutyunyan '20 and CW William Howard '20. This campaign called "Unwrap Your Inner Child" was on behalf of Hershey's Chocolate.
"Hershey's Chocolate bar has been found to elicit nostalgia associated with childhood. With this campaign, we wanted to show that this association is so influential that it might have a direct impact on your adulthood."
Congrats, BICsters, for being recognized in CMYK New Top Creatives Showcase 59!! Bravo!!!
