Mediating Brand Experience with Zack Green

5/14/2016 Unknown 0 Comments

With the ever expanding media landscape, brands need to be more calculated in where and when they are getting their message in front of their audience. That’s where Zack Green, former Distribution Lead at The Barbarian Group, comes in. Speaking to students in Brian Crooks’ Brand Experience April 11th class, Zack explained the role of media and distribution in the planning and execution of brand experiences and campaigns.

While at The Barbarian Group, Zack worked on media distribution strategy, creative, and PR outreach for clients such as Etihad, Bacardi, IBM, and KIND Snacks. Prior to joining Barbarian, Zack worked at Attention as a digital and social strategist on Mattel, Michelin Travel & Lifestyle, and Diageo brands. Before joining the agency world, Zack was a social media consultant for a few start ups under the WeWork Labs umbrella.​ Zack just took a new position at BBH.