WELCOME to BIC Faculty and Staff -- NEW and Returning

8/31/2020 Unknown 0 Comments

Each semester, BIC is energized by our outstanding faculty who are also powerhouse professionals. As the school year kicks off, BIC welcomes back an impressive roster of instructors for Fall 2020, including Research Professor Belle Frank, Chief Strategy Officer at VMLY&R Global Health Practice,  Strategy Professor Michael Doody, Chief Strategy Officer at The [blank] Project, Creative Track Advisor and Professor Gerardo Blumenkrantz, Strategic Media Professor Carole Walker, Non-Profit Capstone Professor Katina Scott, Partner and Data Analyst at Absolute Magnitude, and Digital Integration Professor Will Parker, Co-Founder Retail Data Trust.

A special welcome to three new BIC faculty who will be teaching advanced track courses in Public Relations, Management, and Creative. 

This Fall, Internal Corporate Branding will be taught by Edward Ford, Senior Director, Client Engagement at Medidata, a health tech company.  He’s held positions at Verizon, Thomson Reuters, McGraw-Hill and Golin, a global PR agency. Whether it’s crafting a strategy, getting in front of the camera, or speaking at a conference, Edward loves the energy of creation and connection. He graduated from Boston College where he completed a BA in communications and history.

The Business of Brands will be taught by Hernando Ruiz-Jimenez, Chief Marketing Officer for New York-Presbyterian.  He’s served in a variety of senior management and marketing roles at a wide range of companies, including Pepsico, Diageo and Triple-S Insurance. Mr. Ruiz-Jimenez holds an MBA from Stanford University and a B.S. in Business Administration from Villanova University. He is a Member and Governance Fellow of the National Association of Corporate Directors and the Latino Corporate Directors Association.

Multi-Media Campaigns will be taught by Ricard Valero, Executive Creative Director at TBWA\Chiat\DayNY. He began his career as an art director in his native Spain and has worked at agencies such as EURO RSCG, Y&R, JWT, BBDO, DDB, and most recently Ogilvy. Ricard’s work has been awarded at the industry's most prestigious festivals including The One Show, D&AD, Art Director’s Club, Clio Awards, and The New York Festivals. He has received over 20 Cannes Lions, including a Grand Prix. His work is also in the permanent collection at MOMA and the Victoria and Albert Museum in London. 

In addition to Marlene Leo, BIC Program Manager, and Mira Steinzor, BIC Design Specialist, BIC welcomes a dynamic support staff that includes current BIC students Brittany Wright and Miriam Prever as well as BIC alumna Ruth Ogbeab BIC ’15 who is currently Senior Project Manager at VMLY&R. 

We're so excited you're here. Welcome to Fall 2020!