For 2014 BIC Students, THEY'RE the brand

12/30/2014 Unknown 0 Comments

With a nod to Christopher Doyle's Identity Guidelines as seen at the Cooper- Hewitt's graphic design exhibit on Governor's Island, BIC students deconstructed the details of themselves to determine what constitutes their own brand identity. 
Ivan Ramirez

Himani Gupta

Castro Desroches

This semester-long project in Professor Gerardo Blumenkrantz and Nancy Tag's Idea Development course not only allowed for personal reflection and analysis, but forced students to develop some basic digital design skills some for the first time. A requirement of the project was that all students needed to use Adobe Photoshop and InDesign. One evening in November, BIC students were treated to "over your shoulder" tutorials by CCNY Professor and superstar Ina Saltz, Professor Susan Hunt Yule, and CCNY EDM alum Yoni Weiss who wandered around the room offering design advice to everyone in the BIC labs. After the final presentations on December 3rd, Professor Tag asked the question: "Before this assignment, who had never touched Adobe's InDesign software?" 90% of the class raised their hands. And yet, the results were quite amazing. For a larger sample of student ID Guidelines, go to the Photo Gallery.

Ken Sheldon

Stephen Carnell