GIRL POWER: BICsters Rising

11/11/2020 Unknown 0 Comments

Who runs the world? The women of BIC! Our female BIC alum are on the rise. From landing new post-graduation jobs to navigating employment during a pandemic, Natasha, Liana, and Kam are killing it at top companies here in New York City as they put their BIC skills to use:

After crushing it at an internship at TBWA\Chiat\Day this summer, Natasha Khemraj BIC ’20 landed an Assistant Account Executive spot at Mercedes Benz-USA at Merkley+Partners, a full-service integrated marketing agency based in New York City. Natasha is on one of several account teams for MBUSA, the RDA or Regional Dealers Association team. Currently, the RDA team is working on putting everything together for the Winter Event which kicks off on 11/03 and runs throughout December; it's one of the two biggest events for MB aside from the Summer event. Natasha is involved in helping to assemble the creative toolkit for this event, including TV, radio, print, OOH, and digital support in addition to her other responsibilities.

Since graduating from BIC, Liana Pantzari BIC ’17 has worked at Women's Wear Daily (WWD) and Sky IT Group. This summer, she joined the Wall Street Journal as Product Marketing Manager. Liana's core responsibility is to provide product-specific expertise for the Tech, Media, and Telco vertical. She'll also be supporting the Dow Jones AdTech team. On the TMT side, she is responsible for developing the go-to-market strategy and marketing collateral surrounding existing and new offerings. In her day-to-day role, she works very closely with the product managers and engineers, and her job is to translate that jargon and educate the sales team with marketing material so they can then sell the solutions to clients.

With positions at Saatchi & Saatchi and DDB Health under her belt, Kam Singh BIC ’20 recently made the transition to health creative agency The Bloc as a Senior Account Executive working on Vacepa, a drug for Cardiovascular health. Kam will specifically be managing CRM email execution, website maintenance, as well as search strategy/text ads. She will be 100% HCP focused which will rely on her her background in both Direct-to-Consumer (DTC) & Healthcare Professionals (HCP) marketing. 

Congratulations, Ladies. You make BIC proud and we can’t wait to see what you do next! Watch this space for more BICsters rising soon....