Advertising Week Goes Virtual!

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals which takes place across the globe with events in New York, London, Tokyo, Mexico City, Sydney and Johannesburg. 

From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

One stand out session from our BICsters included "A Guide to Cultural Strategy: How to Avoid being 'Cancelled'" which explored how brands can refine their approach to creating frameworks that are in tune with consumers targeted and, more importantly, resonate with communities. 

First year BICster Shadiq Williams attended the session and cited how "it was a slightly different take than what I originally thought it would be based off of the title. The presenter discussed how there are different sub-cultures on the internet and how it's important to understand the members of those communities in order to genuinely communicate with them. What the session ultimately concluded on is that you have to know what the people interacting with your brand stand for so that you aren't constantly reacting to current events and looking inauthentic."