So You Think You Can Dance: BICster Edition

10/21/2020 Unknown 0 Comments

"Never in a million years did I think going out on a whim would bring home a win" - 
Brionne Burns' 22  

Huge BIC congratulations to first-year BICster, Brionne Burns for winning the Where Are All The Black People (WAATBP) Talent Pitch! Brionne was one of many young BIPOC who entered the talent showcase to show off their extraordinary skills. Brionne is a first year in the Management/Planning Track. 

Creativity doesn't always fit nicely in a portfolio or resume where agencies expect to find it. That is why WAATBP has provided a stage (literally) for young BIPOC to show the industry another side to their talent. Due to the pandemic, the Talent Pitch was held virtually with contestants asked to submit a short video displaying their non-advertising creative talent as well as a short summary explaining how that talent makes you an asset and ties into your creative world. A panel of judges debated, discussed, and eventually then decided on a trio of winners including our very own BICster, Brionne Burns

For her submission, Brionne choreographed a solo in Tap, Jazz, and Hip Hop -- followed by a sequence of videos of her teaching her students original choreography to the different genres listed above. Brionne has been dancing since she was 4-years-old and is extremely passionate about dancing and choreography. You can check out her full performance here. 

WAATBP is one of many ongoing initiatives at The One Club for Creativity addressing inclusion and diversity in the industry. The One Club for Creativity is the world’s foremost non-profit organization recognizing creativity in marketing communications and design. 

BICsters are no strangers to the The One Club for Creativity and their annual One Show and Young Ones Award Shows. Back in May, for the third time in five years, BIC won GOLD at the 2020 Young Ones! With submissions from all over the world, only 500 entries from 17 countries made the 2020 Young Ones finalist list including BICsters, Paul Bernabe, Marian Cuestas, Cynthia Rojas, and Ping Sun (all BIC '21) who received the Gold Pencil for their North Face campaign “Nature Never Judges.”

We’re so proud of Brionne for her dedication to combining her passion for communications and dance. Her enthusiasm, drive and commitment is amazing to witness and we can't wait to see what her future holds as she continues her BIC journey.