BIC Partners With Memorial Sloan Kettering for Fall 2020 Capstone

10/06/2020 Unknown 0 Comments

This year, BIC's non-profit capstone is proud to partner with Memorial Sloan Kettering and CCNY in their research collaboration Redressing Access to and Disparities in Immunotherapy for Breast Cancer (READI). While focusing on the latest advances in immunotherapy for breast cancer, and raising awareness of triple-negative breast cancer (TNBC), the ultimate goal is to empower Black and Hispanic women to be better advocates in their own care. 

The collaboration’s communications goal is to foster more productive conversations between doctors and patients and create campaigns that will educate, inspire, and empower Black and Hispanic women. This is where BIC comes in. 

BICsters in the class of 2021 will be put into teams to to create integrated marketing communications campaigns that include educational materials as part of their pitch to READI in December.

With the guidance of Professor Katina Scott, who's overseen the B3021 Non-Profit Campaign Practicum since 2018, teams will dedicate weeks to market research and strategic development before determining compelling content and tactical elements for a yearlong plan.  Professor Scott will be joined later in the semester by Brianna Bishop who will help BICsters drill down on creative content. 

Campaign development kicked off with the Client Briefing on September 3rd which was presented by Devika Jutagir, Postdoctoral Research Fellow at Memorial Sloan Kettering Cancer Center and Adriana Espinosa, Assistant Professor of Pscyhology at the Colin Powell School, CCNY.

Past non-profit capstone clients have been CUNY Arts, Sandy Hook Promise, The Grove School of Engineering, Columbia Children’s Health, The Colin Powell School for Civic and Global Leadership, and the UJA.

Stay tuned to see the incredible work our BICsters complete!