LEAD IN: The @BIC Fall 2020 Lecture Series

10/14/2020 Unknown 0 Comments

Are you ready to LEAD IN?  This semester, @BIC isn't just featuring game-changing leaders, but visionaries and iconoclasts who use their passion to change the world. Each lecture in this engaging series is unique, but all share a guiding principle: leadership isn't meaningful unless it's coupled with purpose and intentionality. From October to December, @BIC's 2020 Lead IN Lecture Series offers up monthly inspiration for those with aspirations. Don't miss a single one...!

On Wednesday, October 28, BIC welcomes Scott Goodson, Found and CEO of StrawberryFrogfor his @BIC Lecture "Brand Purpose." Scott will expand on his recent Inc. Magazine article, "How does your brand purpose stand up?" which introduces the Purpose Power Index, the world's first empirical study of purpose-based brands with 17,500 responses. Partnering with well-regarded research firm the RepTrak Company, Scott's team at StrawberryFrog has cracked the code on how to measure brand purpose -- finding that purpose does indeed matter to the public, clearly driving behavioral intent. Fast Company has recognized this as one of the biggest ideas in the world for 2020.



ABOUT the speaker:

Based in New York, Scott Goodson is the founder and CEO of StrawberryFrog, a global cultural movement firm. For 25 years he has helped leaders galvanize people and organizations around shared purpose via Movement Thinking to achieve competitive advantage. He has worked with Google, Emirates Airline, P&G, Truist, Mercedes, and Walmart. He has lectured at Harvard Business School and appeared in The New York Times, The Financial Times, and Harvard Business Review. 

His best-selling book, UpRising: How to Build Your Brand and Change the World by Sparking Cultural Movements, articulates five tenets of Movement Marketing, illustrated through case studies that draw upon interviews with over 40 global business leaders. His latest book, Activate Brand Purpose, written with Chip Walker, shows how Movement Thinking transforms leaders and companies in the Purpose Economy. It will be published in early 2021.

Register NOW to save your spot and hear from Scott!

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Up next on Monday, November 16, BIC welcomes Paul Kim + Sarah Irby for "Leaders. Mentors & Vice Versa," the second @BIC Lecture in our Fall 2020 LEAD IN Series. Join us as two business visionaries talk about corporate leadership, launching new brands, and the importance of mentoring. Plus: tips on how to make high-powered mentors work for you.


ABOUT the speakers:

Paul Kim is the founder of Capital vs Humans. He is also a Senior Fellow at The City College of New York (CCNY) where he focuses on global socioeconomic inequity. Paul has deep experience on Wall Street and global finance in prominent hedge funds and investment banks. He is also the co-Chair of the Board of Directors of Career Gear, a nonprofit that helps empower men to achieve financial independence. Paul earned a BS and an MBA from New York University’s Stern School of Business where he was co-Captain of the NYU men’s varsity tennis team, and he is also a Chartered Financial Analyst (CFA) charterholder.

Sarah James Irby is the Brand Director of New Brands at Unilever. A global beauty industry expert in both product and consumer marketing, Sarah has launched over 100 new products and overseen engagement strategies for millions of consumers worldwide. In a career spanning 20+ years, she has travelled to over 20 countries while employed at the world’s leading cosmetics companies including L’Oreal, Coty, the Estee Lauder Companies and Unilever. Sarah oversees the management of a portfolio of brands including Innovation (developing new products and the campaigns to support them), Engagement (social media, advertising, website management), and Operations (P&L management, forecasting, retailer engagement and trade marketing).

RSVP here to hear from Paul Kim and Sarah James Irby!

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For the final lecture of the @BIC Fall 2020 series, BIC is thrilled to welcome Shameka Brown + Julius Dunn, II, Founders of The Adversity Group on Thursday, December 3 their @BIC Lecture "Leading With Intention: The Difference Between Non-Racist and Anti-Racist," a conversational, media-driven, and interactive session which will explore how the intersectionality of social categorizations is crucial to implementing systematic change within the industry. The Adversity Group takes a human-centered approach to helping business leaders connect, reflect, and respect difference. Its portfolio of partnerships and programs are designed to help companies identify racial inequalities, disparities, and biases. 



ABOUT the speakers:

Shameka M. Brown is a 20-year veteran of the creative department who's spent the majority of her advertising career as the only one there. As a woman of color and mother, she has experienced the emotional (and sometimes physical) isolation that usually comes along with working in creative environments. After witnessing the mass exodus of tremendously gifted talent throughout her career, she was moved to support this diverse group at the mid to senior-level. As a thought partner, she is now using innovation and her award-winning creativity to help tackle business problems like attrition and retention, one engagement at a time.

Shameka, who's taught copywriting at The City College of New York, is a Phi Beta Kappa graduate of Syracuse University with a Master’s degree from VCU Brandcenter.

Julius Dunn, II has worked relentlessly over the last decade to introduce innovative, grassroots initiatives to welcome the diversity needed to help sustain the evolution of advertising and media in the 21st century. As an award-winning industry change agent, he’s created integrated campaigns that have helped redefine hiring practices in a hyper-connected world and cultivated partnerships that have raised the international visibility of industry professionals - particularly those of Color.

As a Millennial entrepreneur, he’s led a series of bi-partisan efforts intent on ushering a culturally relevant workforce to serve multi-national brands that seek to authentically represent the diversity of their consumer market.

Attendance to "Leading with Intention: The Difference Between Non-Racist and Anti-Racist" is limited. REGISTER today to reserve your seat!

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ABOUT The @BIC Lecture SeriesBIC's signature forum brings thought leaders and industry icons to campus each semester. Past speakers have included Sir Martin Sorrell, IPG's Michael Roth, Ketchum CEO Barri Rafferty, Iconic Designer Paula Scher, TBWA\Chiat\DayNY CEO Rob Schwartz, GroupM CDO/CEO Rob Norman, Golin CEO+ Matt Neale, Weber Shandwick President Gail Heimann, digital theorist Douglas Rushkoff as well as authors Michael Farmer, Douglas Davis, Marion Salzman, and Sandra Stahl.

We look forward to seeing you at our @BIC Fall Lecture Series soon!