BICsters Rising >> Female Forward

12/16/2020 Unknown 0 Comments

The women of BIC are on the rise and smashing it in their new roles! From landing top jobs to rising through the ranks, Erica, Melissa and Katie are truly putting their BIC knowledge to work.

Erica Lopez BIC '18 recently became Account Manager on the Corporate Reputation and Brand Purpose team at WE Communications, an independent, global communications and integrated marketing agency. As part of the Brand Purpose team, Erica will support different accounts across the tech, consumer and health sectors with a focus on corporate citizenship, philanthropy, social impact, employee engagement and other related areas. Erica is particularly excited to have purpose at the center of her work and that many of her projects require an integrated approach -- kind of a perfect situation for a BICster! Prior to this role, Erica was the Marketing and Communications Manager at Columbia University

Melissa Lee BIC '20 is a Senior Associate Planner at Wavemaker, a WPP agency focused on reshaping consumer decision-making and experiences through media, content, and technology. At Wavemaker, Melissa is servicing the L’Oreal business across the Luxe division (Giorgio Armani, Mugler, YSL, Ralph Lauren Fragrances, etc.) providing strategic media plans including digital and traditional mediums. Prior to the move, Melissa worked at Essence, a global data and measurement-driven media agency part of GroupM. There she rose through the ranks beginning as a Media Coordinator working on DAZN before moving on to Associate Media Manager, Target and then Associate Media Planner, Google

Katie O'Neal BIC '19 is a SVP / Group Account Director at Saatchi & Saatchi Wellness. Katie joined the Saatchi Wellness team in May of this year to lead one of their top health and wellness clients. Katie and her team are responsible for the development and execution of the patient support program for one of the leading pharmaceutical companies in the world. Katie's primary focus since joining the team -- and something that she is most proud of -- is starting up a personalization effort in partnership with Epsilon, an effort that leaned heavily on data strategy and enablement to create a pilot across the digital ecosystem. Before joining Saatchi & Saatchi Wellness, Katie spent over four years at Digitas North America where she went from Vice President to SVP Group Account Director, Head of Account Management.

Congratulations to Erica, Melissa, and Katie for your amazing accomplishments.  

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