Branding safety

1/12/2014 Unknown 0 Comments

Auto safety (anti-speeding) is an idea (it's a value, and it's a policy to be advocated to other people).  Often, brand expressions and communications campaigns supporting such ideas get graphic and explicit (like those anti-smoking campaigns that show maimed, disfigured people). But this new public service announcement from the New Zealand Transport Agency found different set of cues. Regret and human sadness -- and the horrific impossibility to have a second chance -- not mangled steel and spilled blood.

YouTube post here -- released on January 8th,  it's getting lots of attention.