Toronto is looking for a new logo (brand?)

1/12/2014 Unknown 0 Comments

The Globe and Mail posted last Friday about the finalists in their competition for new logos for the City of Toronto.

The story also lets you vote on which you would recommend.  No discussion -- however -- about what is clearly the elephant in the room: for some time in the future, Mayor Ford is going to be the defining brand feature for Toronto for many people. A new logo won't fix that. But if a new logo/mark is linked to other actions?

Place / location branding will be an important copy in the B3022 course Spring semester 2014. We look forward to the discussion.