Student identity guidelines make BICsters the brand

1/05/2014 Unknown 0 Comments

For more student work, check out the gallery.

With a nod to Christopher Doyle’s Identity Guidelines as seen at the Cooper-Hewitt’s exhibit on graphic design on Governor’s Island last year, BIC students deconstructed the details of themselves to determine what constitutes their own brand identity.

The semester-long project in Professors Nancy Tag's and Gerardo Blumenkrantz’ Idea Development course this fall not only allowed for personal reflection and analysis, but forced students to (quite proudly) master some basic digital design skills -- some for the first time.