How neutral (or just no-opinion-yet) are you about net neutrality?

1/23/2014 Unknown 0 Comments

Rob Norman
Chief Digital Officer Global

BIC Industry Advisor
While most of us brand enthusiasts are waiting for the Superbowl XLVII ads, some of the people who keep BIC on track are also engaged in the discussion and policy advocacy that will convey the messages and the  impact of those brands to audiences now and in the future.

BIC's industry adviser, Rob Norman, Chief Digital Officer Global, GroupM, posted on January 21 at his reflections on the recent decision of the District of Columbia Federal Circuit Appeals Court relating to the principle (claims) of net neutrality. Rob is skeptical that the "end of net neutrality may act as a brake on innovation," and he thinks it's "unlikely that the infrastructure providers [AT&T, Verizon, et alia] will enter into an aggressive 'pay or throttle' battle with Netflix."

A brand is always embedded in (inextricable from)  its physical, social, cultural -- and economic -- contexts. BIC students are challenged to understand all the dimensions in which a brand must perform.