BIC prof is finalist for prestigious global ad award -- leveraging brand power to save lives

1/02/2014 Unknown 0 Comments

Gerardo Blumenkrantz
Professor, CCNY
Media and Communication Arts
Art/Creative Director,
Ogilvy Indonesia

BIC faculty member, Gerardo Blumenkrantz, was an art director and creative director for a campaign designed by Ogilvy Indonesia for the UNICEF (United Nations Children's Fund) that is a finalist in a global awards competition for public service/social welfare ads sponsored by the London International Awards (LIA), a global ad awards program for advertising, digital, branded content, design, production, and music & sound.

The campaign leverages our attention and engagement with the processes of social media to demand attention and thoughtfulness about a significant public health problem (that can be remedied with sufficient support) -- malaria among children in Indonesia.

Blumenkrantz' / Ogilvy's campaign is a great example of branding at its best -- effective and compelling for its inherent communications attributes, but also arresting and compelling for its ideological and moral power.

Check out the description and video relating to the campaign, here.