BIC prof is finalist for prestigious global ad award -- leveraging brand power to save lives
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Gerardo Blumenkrantz Professor, CCNY Media and Communication Arts Art/Creative Director, Ogilvy Indonesia for UNICEF |
BIC faculty member, Gerardo Blumenkrantz, was an art director and creative director for a campaign designed by Ogilvy Indonesia for the UNICEF (United Nations Children's Fund) that is a finalist in a global awards competition for public service/social welfare ads sponsored by the London International Awards (LIA), a global ad awards program for advertising, digital, branded content, design, production, and music & sound.
The campaign leverages our attention and engagement with the processes of social media to demand attention and thoughtfulness about a significant public health problem (that can be remedied with sufficient support) -- malaria among children in Indonesia.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd5hg3lTSl4xi2fxDTiLCHho7vb3WM9y6JwFRblIYK6H5Xj3fvZa_R5NQzvJdh6h_E-udDpSuhgQMydZXGjcEua3dnUdO2O_-cU2xGftKn6_zgDY-D5FFSHj_wZTe_8i6E_orpMZe7iTM/s320/Gerardo+project.jpg)
Check out the description and video relating to the campaign, here.