BIC prof is finalist for prestigious global ad award -- leveraging brand power to save lives
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Gerardo Blumenkrantz Professor, CCNY Media and Communication Arts Art/Creative Director, Ogilvy Indonesia for UNICEF |
BIC faculty member, Gerardo Blumenkrantz, was an art director and creative director for a campaign designed by Ogilvy Indonesia for the UNICEF (United Nations Children's Fund) that is a finalist in a global awards competition for public service/social welfare ads sponsored by the London International Awards (LIA), a global ad awards program for advertising, digital, branded content, design, production, and music & sound.
The campaign leverages our attention and engagement with the processes of social media to demand attention and thoughtfulness about a significant public health problem (that can be remedied with sufficient support) -- malaria among children in Indonesia.

Check out the description and video relating to the campaign, here.