Ketchum to mentor BIC public relations students

1/03/2014 Unknown 0 Comments

Nancy R. Tag, CCNY Branding + Integrated Communications (BIC) MPS Program Director, and Associate Professor, Media & Communication Arts Department, has announced that Ketchum, one of the leading global public relations and integrated communications services agencies, will offer personalized mentoring opportunities for all BIC public relations-concentration students.

Professor Tag says, "BIC public relations-oriented students will now have a distinctive and invaluable opportunity to gain insights and personalized guidance from senior professionals at one of the leading PR agencies in the world.  This partnership between CCNY BIC and Ketchum is a deeply appreciated expression of the confidence of Ketchum in CCNY and the BIC program -- particularly by Barri Rafferty, Ketchum's CEO, North America, who is one of our program advisers."

Ketchum will offer BIC public relations perspective on the best of PR practice.  In 2013, Ketchum and its clients won nine Silver Anvil Awards, the leading U.S. public relations industry awards program, sponsored by the Public Relations Society of America (PRSA) -- more than any other PR agency in 2013.  Ketchum and its clients also were awarded nine Cannes Lions awards -- the only PR firm to have won Cannes Lions awards across multiple marketing communications categories.

Ketchum, a member of the Omnicom Group, is a PR firm that offers branding, marketing, and communications services worldwide. One of the first-generation of PR agencies in the United States, the firm was founded in 1923 by George Ketchum in Pittsburgh, Pennsylvania. Today, it has operations in 25 countries and has affiliates throughout the world. Ketchum has been one of the global leaders in integrated communications (started as an advertising agency) and data-driven communications services (as one of the pioneers of public relations research).