No smoking

2/05/2014 Unknown 0 Comments

CVS Caremark's President/CEO
announces the pharmacy's plan to stop
selling all tobacco products 
CVS/Caremark made a strong brand move today with its announcement of its intention to phase out sale of all tobacco products before the end of 2014 -- and the potential loss of $2 billion in annual sales. The move clearly distinguishes CVS/Caremark from Walgreens and Rite-Aid. We will see if CVS/Caremark is a leader, or whether this action will create a new brand category of health-oriented retailing.