Q: What does the branding process cost? A: $29.00

DesignMantic's free sample logo design for CCNY's Branding + Integrated Communications MPS

DesignMantic has introduced a do-it-yourself design studio product that can provide you with a logo (and a business card design!) for as little as $29 (if you choose from the library) or up to $99 for "custom design" (you will be sent 5 custom logo design concepts with a 2 business day turnaround time.).

This kind of "clip art" approach to visual identity isn't new -- it's just easier with digital files and online commerce. We should, however, take it seriously -- the design and visual identity we offer clients needs to be a whole lot smarter / insightful / authentic.  Otherwise, why not just spend $29?