Luxury branding is for everyone
No, we can't all buy yachts and Maseratis. But we can learn something from luxury brand marketing. Always at the frontier, British luxury travel brands are asserting themselves in ad buys, tech partnerships, and real estate / retail expansions.BrandChannel provides an update today, along with a clip of a new Burberry Travel Tailoring suit video which displays nice affect and images along with graphic suggestion of product technical attributes. Even makes a London rain attractive. And only $2000 for the suit. But that's what luxury branding is always about -- great design, insouciance, the sense, the feeling that "Of course, it's worth it."