Mixed, mentored -- and preparing to lead

10/18/2013 Unknown 0 Comments

Meet tomorrow's Ad/PR leaders
On October 17th, David Sable, CEO of Y&R, along with several of his senior Y&R colleagues, hosted the a Mix + Mentor Reception for the first class of students in the new CCNY Master’s program in Branding + Integrated Communications (BIC).

The thirty-two BIC students had the opportunity to meet with about an equal number of representatives of senior industry leadership as well as young professionals from Y&R, McCann Worldgroup, Grey Global, GroupM, MediaLink, TBWA, Deutsch, Draftfcb, Horizon Media, R/GA, Ketchum PR, Finn Partners PR, Chandler Chicco Agency, WCG, Beacon Advisors, and JacobStahl PR, among others.

BIC students also had the opportunity of networking with senior representatives of the advertising industry's The One Club, Ad Age, the Public Relations Society of America, and the Institute for Public Relations Measurement Commission.

The New York advertising and PR agency communities have shown enthusiastic curiosity about the BIC program and receptivity both to participating in our curriculum as advisers and adjunct professors and receptivity to partnerships in cultivating the professionalism and experience of BIC students through internships, personal contacts, and other support.

The reception, held at Y&R's new headquarters off of Columbus Circle in New York, was a fitting introduction for BIC's students to the industry that they will help to transform in the future.

Dot Giannone, EVP, Y&R (left);
Nancy Tag, Professor and BIC Program Director (right)

Rob Norman, Chief Digital Officer, Global
and BIC Industry Advisory Board Member
 (third from left)

Frank Walton, CCNY BIC faculty
and Member, Institute for PR Measurement Commission;
Barri Rafferty, CEO North America, Ketchum
and BIC Industry Advisory Board Member;
Antonio Ortalani, Group Director, Analytics, WCG

The global leadership of Ad/PR
will come from New York, from China,
from the Ukraine, from Fiji
-- and from the CCNY BIC program

Dee Salomon, Chief Marketing Officer
MediaLink and CCNY BIC faculty (center)

Chavonne Hodges
Diversity & Inclusion Manager
McCann Worldgroup (center)
Jerry Carlson, Chair, Media & Communication Arts Dept.,
CCNY and Professor of French, Film Arts,
and Comparative Literature, CUNY;
Richard Funess, Senior Managing Partner
Finn Partners;
Peter Finn, Founding Partner
Finn Partners
and BIC Industry Advisory Board Member

Marianne Eisenmann, Head of Research
Chandler Chicco Agency
and Member, Institute for PR Measurement Commission (center)
with tomorrow's Ad/PR innovators

Ann Marie Kerwin, Ad Age;
Belle Frank, Global Director, Strategy & Applied Research, Y&R
and CCNY BIC faculty