NSFW

10/16/2013 Unknown 0 Comments

No caption is necessary.
This is not a story out of The Onion. Some branding person in Japan actually thought a cute name for brand/mascot would be (excuse me) "Fukuppy."

As if not bad enough, the company Fukushima Industry, just happens to have the same name as another company (unrelated except by the accident of name) to the disastrous operator of the nuclear power plant damaged by the 2010 earthquake and tsunami.

It's shocking to believe that the branding non-genius didn't consider the global (didn't even consider the Japanese) context. Fundamental PR concept: consider the world around you, not just yourself. You don't want to go down in branding history for a Fukuppy.

Here's the story as told at The Guardian.