ARF Industry Leader Forum 2013

10/08/2013 Unknown 0 Comments

The Advertising Research Foundation Leadership Forum 2013 has as its theme, "Modeling for Growth: Mix it Up."

The conference promotion asks: "Do you know about 'bleeding edge' solutions that are expanding analytics for new consumer touchpoints?" I'm not sure I'm totally comfortable with the mixing metaphors of consumer touchpoints with bleeding edges, but I do think the conference program looks relevant and intriguing for all of us interested in branding + integrated marketing.

George Lois on BIC

"The best branding and communications program I've seen these days is BIC. Really impressive. I've had the privilege to speak to students at CCNY, and gave them 'damn good advice' (the name of a book I had just published). The knowledgeable and passionate teaching staff, and the excitement and receptiveness of their students was extraordinary, giving me hope for the future of creativity in mass communications in America." George Lois -- the only person in the world inducted into The Art Directors Hall of Fame, The One club Creative Hall of Fame, with a Lifetime Achievement Award from the American Institute of Graphic Arts, and the Society of Publication Designers.

ARF Industry Leader Forum 2013

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