ARF Industry Leader Forum 2013

10/08/2013 Unknown 0 Comments

The Advertising Research Foundation Leadership Forum 2013 has as its theme, "Modeling for Growth: Mix it Up."

The conference promotion asks: "Do you know about 'bleeding edge' solutions that are expanding analytics for new consumer touchpoints?"  I'm not sure I'm totally comfortable with the mixing metaphors of consumer touchpoints with bleeding edges, but I do think the conference program looks relevant and intriguing for all of us interested in branding + integrated marketing.