Brand builders in the post-Crash economy
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David Karp, CEO and Founder
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Photo: Platoon via New York Magazine
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New York magazine has a special
business report on "brand builders from the post-Lehman economy" (Web published September 29; newsstand October 7). The articles provide insights and anecdotes about how some of the relatively new, most successful brands have been managed to market prominence (and profit).
Lessons to be learned -- from
Tumblr,
Grumpy Cat,
Chobani, Sahm Adrangi,
One Kings Lane,
Lending Club,
Tough Mudder,
Sofar Sounds, and
Quirky.
