Welcome to the Master's in BIC @ The City College of New York. It's a graduate program. A laboratory. A think tank. A training ground.
As the ONLY graduate program to teach branding and integrated communications in an integrated way...
BIC graduates strategic-minded art directors, creative brand managers, insightful copywriters, business-oriented strategists, and integrated public relations practitioners.
Curious? Contact us Here.
Blog Archive
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2013
(92)
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October
(15)
- Mixed, mentored -- and preparing to lead
- CCNY BIC announces inaugural Industry Advisory Boa...
- Brand Humanity
- NSFW
- POST UPDATE, OCT 15: Co-branding opportunities in ...
- Burson-Marsteller re-brands
- Coke: losing fizz
- Q: What does the branding process cost? A: $29.00
- Not a meltdown. A re-branding.
- Luxury branding is for everyone
- ARF Industry Leader Forum 2013
- You, too, brand professional, can be outsourced
- Brand builders in the post-Crash economy
- BtoB magazine will merge into Advertising Age
- Apple passes Coke as most valuable brand
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October
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George Lois on BIC
"The best branding and communications program I've seen these days is BIC. Really impressive. I've had the privilege to speak to students at CCNY, and gave them 'damn good advice' (the name of a book I had just published). The knowledgeable and passionate teaching staff, and the excitement and receptiveness of their students was extraordinary, giving me hope for the future of creativity in mass communications in America." George Lois -- the only person in the world inducted into The Art Directors Hall of Fame, The One club Creative Hall of Fame, with a Lifetime Achievement Award from the American Institute of Graphic Arts, and the Society of Publication Designers.
Hayes Roth on BIC
BIC GRADS: GET PREPARED FOR COMMUNICATIONS CAREERS
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