Journalism in the Age of Branded Content…and Vice Versa

2/20/2016 Unknown 0 Comments

BIC is excited to announce its first collaboration with the CUNY Graduate School of Journalism's Tow-Knight Center: “Journalism in the Age of Branded Content…and Vice Versa.” 

The conference began as a conversation between BIC Program Director Nancy Tag and J-School Dean Sarah Bartlett back in the Fall. It's blossomed into a cross disciplinary, one-credit BIC course in Native Advertising that is anchored by this March conference featuring an amazing line-up of speakers. Professor Tag has been working with J-School faculty and members of the Tow-Knight Center Hal Straus, Jeremy Caplan, and Jeff Jarvis to create a dynamic learning experience that puts BIC students, J-School students, and industry pros together for a culminating negotiation that could re-imagine the future of branded content.

"Journalism in the Age of Branded Content...and Vice Versa" will be held on Friday, March 11th at 12:15PM @ CUNY J-School, 219 West 40th Street. Lunch will be served and reception will follow. 

More about the conference: 

As brands increase their native ad spending and news organizations ramp up to compete for those dollars, what are the rules of engagement? Native ad creators from the Wall Street Journal and other publishers will describe what's working now, and how they balance customer requirements with news standards. Lawyers from the New York Times and Covington & Burling will deconstruct the latest Federal Trade Commission guidance on what native ads can and can't say. Experts will report on how consumers are responding to it all -- and get your guidance on questions for future research.

Space is limited. Click here to RSVP.