BIC Abroad: London Trip Starts at Abbey Road Studios

Day ONE: in late January, BIC Program Director Nancy Tag began her 3-day trip by meeting with Universal Music Group at Abbey Road Studios to solidify plans for the Spring Capstone Practicum.  As musicians wandered in and out, Ray Mia (CCNY ’01) and his Advanced Media team, including Iain Bruce, plotted out the semester-long assignment for BICsters to create branding campaigns to promote new artists. Nancy toured the facilities along with Professor Jerry Carlson (Chair of the MCA Department) and got a chance to hang out in the studio where The Beatles recorded and filmed Let it Be. They then headed to Central London for a luncheon meeting on the UMG campus in Central London.

Day TWO: Nancy met with Kevin Read, Chairman of Bell Pottinger Corporate and Brand, at their Holborn offices. Bell Pottinger is a British multinational public relations and marketing company headquartered in London, United Kingdom. It is the largest UK-based public relations consultancy measured by 2010 fee income. She was joined by Quentin Langley, PR Professor and author of Brandjack, who made the connection to Nancy through CCNY Professor Lynn Appelbaum.  Later, she and Quentin met up with PR practitioner and author Pamela Mounter at the oh so charming Chartered Institute of Public Relations .

Day TWO, Part TWO: Nancy wrapped up her trip at the Frontline Club in London (above) where she met with John Owen, Professor of International Journalism at City University London and former head of CBC Television News and Executive Producer for Al Jazeera. The two discussed new frontiers in branding as well as the person they had in common: Angela Chitkara, PR track director of BIC.