Weber Shandwick stakes out content creation territory as its own

3/28/2013 Unknown 0 Comments

Jason Wellcome, EVP Digital
Weber Shandwick
PRNewser followed up on March 28 its previous reporting on PR firms grabbing hard and fast onto the content creation model for a reconfigured agency services biz model. Weber Shandwick's digital EVP, Jason Wellcome, makes the agency's own brand claim -- 'every agency client becomes a media company /publisher, and the new Weber Shandwick divison, Mediaco, has assembled the talent and skills to deliver the new model.'

AdAge positions it a bit differently: "Weber Shandwick Sets Up New Unit to  Capitalize on Content Creation Craze."