Weber Shandwick stakes out content creation territory as its own

Jason Wellcome, EVP Digital Weber Shandwick

PRNewser followed up on March 28 its previous reporting on PR firms grabbing hard and fast onto the content creation model for a reconfigured agency services biz model. Weber Shandwick's digital EVP, Jason Wellcome, makes the agency's own brand claim -- 'every agency client becomes a media company /publisher, and the new Weber Shandwick divison, Mediaco, has assembled the talent and skills to deliver the new model.'

AdAge positions it a bit differently: "Weber Shandwick Sets Up New Unit to  Capitalize on Content Creation Craze."