Harris Poll 2013 Reputation Quotient puts Amazon on top
Online pollster Harris Interactive released in February its 2013 Harris Poll Reputation Quotient for corporate America in February showing the public taking a more pragmatic and positive view of corporate reputation -- generally rating corporate America more positively. The top five companies in America are Amazon, Apple, Disney, Google, and J&J. The bottom of the list? Financial services giants, Halliburton, and American Airlines.Tech companies have an edge in getting the good reputation scores from Harris. The research company also asserts that to "play a valuable social role" is a key driver of reputation -- a theme reported widely, such as here by PRMediaBlog.