GfK on tech trends of 2013

3/02/2013 Unknown 0 Comments

Global market research firm, GfK, has published "Tech Trends 2013" which explores several ways in which technology is helping brands know consumers (and vice versa) in more powerful ways. A PDF can be downloaded here, and a short video on "The brand of me" provides an intro.

GfK has a suite of brand research offerings packaged as Brand Value Optimization.