2013 best retail brands

3/27/2013 Unknown 0 Comments

Interbrand has released its 2013 report on Best Retail Brands.  Biggest gains in reputation this year are shown by Macy's and Amazon -- each in its own way demonstrating it is "best in class" with consumers.  Perhaps significant, brands with more specific positioning -- in some ways more distinctive in product offering -- fared much worse: examples are Abercrombie & Fitch and Toys R Us.  Forbes magazine coverage, here.