Google discusses Art, Copy & Code -- a partnership with brands to develop state-of-the-art digital ads

3/10/2013 Unknown 0 Comments

Google, one of the most powerful channels for advertising today, is also maneuvering its way into creating ads. Last week, the Google | Official Blog posted about its new project, Art, Copy & Code -- "a program to partner with advertisers and agencies to re-imagine how brands tell stories in a connected world. . . . a series of projects and experiments to show how creativity and technology can work hand in hand . . . through a whole range of digital tools."

The project (wouldn't you know) even has its own trademarked slogan: Advertising Re-imagined.

The post goes on to give a preview into its first project for Volkswagen.

Art, Copy & Code was presented at SXSW yesterday by a panel consisting of Aman Govil, Product Marketing Manager, and Ben Malbon, Managing Director of the Creative Lab at Google, along with Kevin Mayer, VP Marketing from Volkswagen and Winston Binch, Chief Digital Officer at Deutsch Advertising.  Engadget, among many others, announced over the past few days.

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