CCNY MCA's new Master's program featured in Ad Age

Belle Frank, EVP-Global Director Young & Rubicam and BIC Adviser

A new Ad Age feature on the necessity for aspiring advertising professionals to hone their data analytic skills cites the creation of CCNY MCA's new Branding + Integrated Communications Master's program, and quotes our adviser, Belle Frank, EVP-Global Director, Strategy & Research, at Y&R.

What's that advertising professional of the future going to be like? "The next-generation advertising exec will be a data geek with the soul of an artist, the business acumen of Warren Buffet and the storytelling skills of Don Draper "