Zontee Hou Joins BIC Board

BIC is excited to announce that founding faculty member Zontee Hou will be joining the BIC Board. Zontee is currently the founder of Media Volery and director of strategy at Convince & Convert. She is also a contributor to Convince & Convert's blog which was ranked the #1 content marketing blog in the world by the Content Marketing Institute. With over a decade of experience, Zontee has consulted for major brands including Indiana University, the International Monetary Fund (IMF), Oracle Marketing Cloud, Allstate Insurance, and the UN Food and Agriculture Organization.

Zontee also has brand-side experience, overseeing the day-to-day marketing activities of Lion Brand garnering PR News Platinum Awards and a Forrester Groundswell Award. She has been quoted by Social Media Examiner, Content Marketing Institute, CIO.com, and CMO.com., profiled by Direct Marketing News, and speaks at events and conferences around the U.S.

In 2014, Zontee helped establish B3002 Consumer Behavior & Persuasion, a required course in the Management/Planning track and BIC's most popular elective. Over the years, Zontee has provided insights on the BIC curriculum and provided conference and career opportunities for students. Zontee also teaches down the street at Columbia University, her alma mater, where she received her MS in Strategic Communications. Her BS in both Marketing and International Business is from NYU's Stern School of Business.