BIC Welcomes Bjorn Trowery As New Adjunct Professor

The B3022 PR Branding Campaigns course revolves around the value and essential deliverables of campaign development in the public relations realm within an integrated model. Students will gain the skills to operate at a high level in the industry. Throughout the semester they will learn to create insight-driven strategic messaging, utilize industry frameworks, and develop social listening skills online among other outcomes. This spring, BIC is delighted to welcome Bjorn Trowery as the latest professor to teach PR Branding Campaigns.      

Bjorn is an experienced communications professional and spokesperson. For more than 11 years, he has guided communications and storytelling for some of the most visible companies around the world. Recently, Trowery was Director of Communications and Creative Content at Heineken USA, where he drove PR, crisis communications, sports & executive communications for Heineken's full portfolio of 16 beers and ciders. Prior to Heineken, Bjorn served as a spokesperson at Toys“R”Us Inc., and as an Account Supervisor at Edelman, where he was entrusted to execute PR activities for a number of popular brands, including Dos Equis, Trojan Sexual Health, Warner Bros., and Starbucks.

Currently, Bjorn leads Communications & Public Relations at Human Rights Watch (HRW), an independent and international NGO who brings justice to victims by working toward investigating and reporting abuse around the world. HRW takes a special approach by advocating towards governments, and armed groups and businesses, targeting the individuals who have the power to influence and make change happen.

As director of Communications & Public Relations at HRW, Bjorn is responsible for managing both internal and external communications as well as overseeing the development and execution of strategies intended to create and uphold an accurate representation of the issues they take on. Bjorn holds a degree in public relations from Penn State University, and lives in New York City. 

Welcome, Bjorn Trowery, to the BIC faculty!