New decade. New BIC website -- with 2020 vision.

1/27/2020 Nancy 0 Comments


It took nearly two years from concept to launch, but BIC now has a distinctive website that builds on the visual brand identity created by BIC Board member Gustavo Stecher and his design firm Menos es Mas. Flying up regularly from his home base in Buenos Aires, skyping monthly, and employing his amazing staff who did weekly check-ins, Gustavo was the engine that kept us all engaged and enthusiastic.


With a number of conceptual iterations and dozens of executional tweaks, the site is so original that it took significantly longer to code than anticipated. But in the end (which is just the beginning), BIC has an "ownable" site that is not just unique in its own right, but distinguishes itself among graduate programs. 



The site has a bold look with an engaging navigation: BIC basics are an up and down scroll anchored in our BIC logo. More details happen in a click. One area, "Portraits in Curiosity," features BIC alums. Another highlights iconic BIC projects. And for all the BIC bits, the menu to the left is broadly categorized into Program, People, Portfolio, and Professional, each with its own dropdown menu.

A BIG BIC Thanks to Gustavo and his team at Menos es Mas. They helped bring the BIC experience to the Internet and we are tremendously grateful. Check out the site here >> www.bic-ccny.org