Gustavo Stecher Brings Brandinghood to BIC Spring 2020

1/08/2020 Unknown 0 Comments

Founder of Menos es Más and BIC Board member Gustavo Stecher is adding a new role to his illustrious resume: BIC professor. In Spring 2020, Gustavo will be teaching B8513 Brandinghood, an intensive one-credit special topic course to be held on two consecutive weekends in March and April. 

This course was developed through a grant by CCNY's Campus Engagement Network (CEN). This initiative funded by the Moxie Foundation facilitates new approaches to teaching, research, and advocacy missions. With its launch, CEN provides support to create new courses, integrate change-making values into CCNY's interdisciplinary work, and embed these transformative principles into the fabric of CCNY education and culture. 

Menos es Más specializes in corporate and destination branding where Gustavo develops image strategies for a wide array of clients. His gift for turning imagery into symbolism through Visual Identity Systems is powered by his proprietary process that explores neighborhood identity through its own people. Gustavo will bring this process into the BIC classroom as well as rely on case study examples from his own successful branding efforts for cities such as Berlin and Buenos Aires as well as in Brooklyn.
As an intensive social and cultural branding class, BIC's Brandinghood course aims to help students develop professional consulting and design skills while outlining a successful methodology. Students will have the opportunity to unearth a neighborhood's real needs from its people and their feelings of identity in order to develop a full iconic branding action plan.

While students will familiarize themselves with social branding as a potential career path, identify the real problems a district may face and create an effective plan to solve it, they will also take away core skill sets from this course. Among presentation skills, collaboration, and providing critique, students will also detect, strategize, ideate, and solve real problems on a large scale identity project. 

Various jobs in the industry, including account managers, strategists, PR associates, creative directors, and ideators in general, all require these skills. Brandinghood is open to all BIC tracks: management / planning, public relations, and creative.