Blockchain, AI, and MarTech. Oh, My!! Tech for Non-Techies Concludes on a Sunny Saturday

4/28/2018 Unknown 0 Comments

Over the course of two long Saturday sessions, BICsters learned basic concepts, terminology, and broad applications of technology and design driving the communications industry in order to enhance dialogue, lower intimidation, and be more productive in cross-disciplinary, tech-fueled projects.

On April 21st, BIC welcomed to campus four experts in the area of blockchain technology, artificial intelligence, and data management in the ad-tech and mar-tech space.

Jenna Niven, Creative Director, R/GA
As a creative director focusing on emerging technology, Jenna has worked with dozens of Fortune 500 clients to deliver innovative and creative solutions that connect and engage with their various audiences. Over the past 10 years she has worked to bridge the gap between data science, engineering and creatives. More recently, whilst at R/GA, she has focused on integrating AI into the entire creative process from research, to ideation, to product/service design - creating an AI design framework along the way.

Evan Hanlon, President, [m]PLATFORM, GroupM
Evan focuses on empowering the organization with data and technology. He oversees the strategic direction for all disciplines touching data, technology, analytics, and addressable media for clients, with a focus on GroupM’s largest data-driven clients such as Target and Colgate. He first came to the group through Xaxis in 2011, where he led the audience strategy group in engaging with the broader data ecosystem and creating innovative approaches to audience buying for clients such as Jaguar Land Rover, Nordstrom, and NBCUniversal.

He is a graduate of Harvard College, with a Bachelor of Arts in Visual and Environmental Studies.  Prior to Xaxis, he started his career on the creative side as a copywriter and brand strategist, focusing on the development of brand identities.

Logan Moore, Senior Partner, Adobe
Logan has been in Tech & Advertising his entire career, from working at the initial programmatic display and native advertising start-ups, to advising on small business advertising strategies. Logan now works at Adobe where he leads the North American Alliance between WPP and Adobe, focusing on joint solutions and strategic alignment across a portfolio of technology products and offerings.

Danielle Leong, Data Strategist, Raise
Raise is a platform that leverages blockchain technology and smart contracts to enable quantifiable impact investing. Always excited about new technologies, Danielle’s done investment in the cryptocurrency space as well as teaching classes on the basics of blockchain and its applications. As a data strategist, she’s worked on transforming raw data into meaningful impact metrics on job growth created by startups in emerging markets.
Not all attendees found the lectures scintillating.