BIC Professor Michael Farmer on Sir Martin and WPP in The New York Times

4/28/2018 Unknown 0 Comments

The departure of Martin Sorrell from WPP, the world’s largest advertising company, has received a lot of press as the industry tries to imagine an already rocky communications terrain. An April 20th article from the Business Section of The New Times used BIC Professor Michael Farmer as a source.


Michael Farmer, author of the book Madison Avenue Manslaughter, says the holding companies need to stop accepting demands to produce more work for lower fees. He also said they need to compete more effectively for talent against firms such as Accenture.

"The tipping point has been reached," said Farmer, who works with advertising agencies and major brands such as Ford and Kraft on strategy. "WPP is not growing."


Read the entire article here.